Swift Home Service Club is a 1947-1948 American television show, "credited with being the first sponsored daytime network TV show."[1] Hosted by Tex McCrary and Jinx Falkenburg, it aired Monday through Friday at 1 p.m. ET.[2]
^Timberg, Bernard M.; Erler, Robert J. (2010). Television Talk: A History of the TV Talk Show. University of Texas Press. p. 293. ISBN 9780292773660. Retrieved 5 September 2017.
^Hyatt, Wesley (1997). The Encyclopedia of Daytime Television. Watson-Guptill Publications. p. 420. ISBN 978-0823083152. Retrieved 22 March 2020.
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