"spark people’s curiosity about Sweden," to "connect people in troubled times,"[1] and to recruit more people to the tourist association.[2][3]
Owner
Swedish Tourist Association
Intelcom
Ingo Stockholm [sv]
the Swedish Institute
Visit Sweden (left development)
Country
Sweden
Established
April 6, 2016 (2016-04-06)
Disestablished
July 25, 2016 (2016-07-25)
Status
Ended
Website
www.theswedishnumber.com
The Swedish Number was a tourism campaign that included a phone number to call Swedes that volunteered to participate, by the Swedish Tourist Association, Intelcom, Ingo Stockholm [sv] and the Swedish Institute. It was released on April 6, 2016, and was ended on July 25.
^Horton, Helen (April 7, 2016). "'Call a random Swede' - We tested the Swedish tourist board's quirky new initiative". The Daily Telegraph. Retrieved January 25, 2024.
^Ritter, Karl (April 7, 2016). "Sweden invites world to call 'random' Swedish citizens on new hotline". Global News. Retrieved January 27, 2024.
^"A Random Swedish person is waiting to take your phone call". New York Post. Associated Press. April 7, 2016. Retrieved January 29, 2024.
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