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The Power of Unreasonable People
Author
John Elkington, Pamela Hartigan
Language
English
Publisher
Harvard Business Review Press
Publication date
January 7, 2008
Pages
272
ISBN
1422104060
OCLC
820364879
The Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World is a 2008 non-fiction book written by John Elkington and Pamela Hartigan and published by Harvard Business School . The title of the book is based on a quote from Irish playwright George Bernard Shaw: "The reasonable man adapts himself to the world; the unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." The book focuses on two groups of "Unreasonable People": social entrepreneurs and environmental entrepreneurs.[1]: 3
^Elkington, John; Hartigan, Pamela (2008). The Power of Unreasonable People. Boston: Harvard Business School Publishing.
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