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Swanndri
Company type
Public company
Industry
Clothing
Founded
23 December 1913; 110 years ago (1913-12-23)
Founder
William Broome
Headquarters
Christchurch
,
New Zealand
Products
Outdoor Clothing
Website
https://www.swanndri.co.nz
Swanndri is a trade name for a range of popular New Zealand outdoor clothing, and also used informally to refer to their original long heavy bush shirt.
The classic "swanny" or bush shirt is a heavy, hooded, woollen garment with a lace up section at the neck. Although a wide range of colours and patterns are available, the traditional swanny pattern is a dark tartan which could be described as a 'reverse gingham', with thick criss-crossing stripes of either blue or red over a black base. The item was widely worn by farmers, but in recent years its popularity has spread and it has become something of a fashion item.
The Swanndri company also now produces a range of more urban-focussed garments.
Swanndri is a trade name for a range of popular New Zealand outdoor clothing, and also used informally to refer to their original long heavy bush shirt...
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Zealand Māori – Piupiu, korowai or kakahu huruhuru. New Zealand Europeans – Swanndri bush jacket, slouch hat, walk shorts, and knee-high socks; or a black singlet...
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