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Supplier relationship management (SRM) is the systematic, enterprise-wide assessment of suppliers' strengths, performance and capabilities with respect to overall business strategy, determination of what activities to engage in with different suppliers, and planning and execution of all interactions with suppliers, in a coordinated fashion across the relationship life cycle, to maximize the value realized through those interactions.[1] The focus of supplier relationship management is the development of two-way, mutually beneficial relationships with strategic supply partners to deliver greater levels of innovation and competitive advantage than could be achieved by operating independently or through a traditional, transactional purchasing arrangement.[2] Underpinning disciplines which support effective SRM include supplier information management, compliance, risk management and performance management.[3]
The objective of SRM is to maximize the value of those interactions. In practice, SRM entails creating closer, more collaborative relationships with key suppliers in order to uncover and realize new value and reduce risk of failure. SRM is a critical discipline in procurement and supply chain management and is crucial for business success.[4][5][6]
SRM is analogous to customer relationship management (CRM).[7] Just as companies have multiple interactions over time with their customers, so too do they interact with suppliers – negotiating contracts, purchasing, managing logistics and delivery, collaborating on product design, etc. The starting point for defining SRM is a recognition that these various interactions with suppliers are not discrete and independent – instead they are accurately and usefully thought of as comprising a relationship, one which can and should be managed in a coordinated fashion across functional and business unit touch-points, and throughout the relationship life-cycle.[8]
^"Maximising the Value of Supplier Relationships". CIO Leadership. 9 November 2009.
^Mettler T, Rohner P (2009). "Supplier Relationship Management: A Case Study in the Context of Health Care". Journal of Theoretical and Applied Electronic Commerce Research. 4 (3): 58–71. doi:10.4067/S0718-18762009000300006.
^New Aberdeen Research Highlights the Importance of Effective Supplier Management, Business Wire, published 9 June 2011, accessed 31 August 2021
^"Vizibl | What Is Supplier Relationship Management?". www.vizibl.co. Retrieved 2022-06-07.
^"Biztoolcase | What Is SRM?". www.biztoolcase.com. July 2022. Retrieved 2022-07-18.
^"SAP Ariba | Supplier Life Cycle Management". Retrieved 2022-08-01.
^Duffy, R. J. and Gorsage, M., Facing SRM and CRM, Inside Supply Management, August 2002, page 30, accessed 24 February 2021
^Hughes, Jonathan (April 2010). "What is Supplier Relationship Management and Why Does it Matter?". DILForientering. Retrieved 26 January 2012.
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