Spice Girls merchandise and sponsorship deals information
The Spice Girls are an English girl group that first came to international prominence in 1996 with the release of their debut single "Wannabe". The following year, they became involved in a prolific marketing phenomenon, leading to an unprecedented number of Spice Girls merchandise and sponsorship deals.[1][2][3][4] With their name attached to numerous sponsors including Pepsi, Cadbury and Polaroid, and the official Spice Girls branding on hundreds of different product tie-ins,[5][6][7] they quickly became the most merchandised group in music history.[8][9] Their global merchandising efforts alone brought in over £300 million in 1997,[10][11] while the group's total grosses were estimated at US$500–800 million by May 1998.[12]
Industry pundits attribute much of the brand's success to the group's longtime manager Simon Fuller. By the end of 1997, however, the overwhelming number of Spice Girls merchandise and sponsorship deals led to a public and media backlash. The group responded by firing Fuller and slowing down, but not stopping, their marketing pursuits. They eventually disbanded in 2000, but the marketing phenomenon they created in the 1990s has had a lasting influence on the modern music industry.[2][7][13]
^Sinclair 2004, pp. 106–113
^ abCite error: The named reference spicebrand was invoked but never defined (see the help page).
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^Plotz, David (16 November 1997). "The Spice Girls". Slate. Archived from the original on 22 February 2021. Retrieved 8 February 2017.
^Cite error: The named reference pms september was invoked but never defined (see the help page).
^"PMS International Announces Spice Girls Merchandise". PMS International. 28 May 1998. Archived from the original on 25 February 2017. Retrieved 19 February 2017 – via PR Newswire.
^ abCite error: The named reference spice girls legacy was invoked but never defined (see the help page).
^Cite error: The named reference cadbury was invoked but never defined (see the help page).
^Sullivan, Caroline (7 July 2016). "The Spice Girls at 20: 'Women weren't allowed to be like that in public'". The Guardian. Retrieved 10 February 2017.
^"Spice sales not so hot". BBC News. 10 November 1997. Retrieved 1 July 2017.
^McArthur, Jacqueline; Dasey, Daniel; AAP (11 January 1998). "Impulse sales rush to $10m mark". The Sun-Herald. p. 6. ProQuest 367117367. Retrieved 28 March 2021 – via ProQuest.
^Svetkey, Benjamin (17 July 1998). "Cover Story: Spice Girl's Tour Divorce". Entertainment Weekly. p. 2. Archived from the original on 13 October 2013. Retrieved 24 January 2009.
^Cite error: The named reference spice girls ruined 1990s was invoked but never defined (see the help page).
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