Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message."[1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort. Psychologist Carl Hovland and his colleagues worked at the War Department upon this during the 1940s and then continued experimental studies at Yale University. They built upon the work of researchers in the first half of the 20th century who had developed a Source-Message-Channel-Receiver model of communication and, with Muzafer Sherif, (Muzaffer Şerif Başoğlu) developed this as part of their theories of persuasion and social judgement.[2][3][4][5]
^Cite error: The named reference Ohanian1990 was invoked but never defined (see the help page).
^Self, Charles C (1996). "Credibility". In Salwen, Michael B.; Stacks, Don W (eds.). An Integrated approach to communication theory and research. Lawrence Erlbaum. pp. 424–5. ISBN 9780805816310.
^Kalbfleisch, Pamela J. (2003). Communication Yearbook. Vol. 27. Routledge. pp. 297–299. ISBN 978-0-8058-4819-9.
^Hovland, Carl I.; Weiss, Walter (1951). "The Influence of Source Credibility on Communication Effectiveness". Public Opinion Quarterly. 15 (4): 635. doi:10.1086/266350.
^Tellis, Gerald J. (2003). Effective Advertising: Understanding When, How, and Why Advertising Works. SAGE Publications. ISBN 978-0-7619-2253-7.
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Sourcecredibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." Academic...
Credibility comprises the objective and subjective components of the believability of a source or message. Credibility dates back to Aristotle theory of...
component of a persuasive communication. The credibility and attractiveness of the communicator (source), the quality and sincerity of the message (nature...
stimulus. These cues will involve factors such as the credibility or attractiveness of the sources of the message, or the production quality of the message...
appear to be reliable based on how the source that is providing it is analyzed. This source can have its credibility confirmed through objective means. It...
possible disparagement in credibility could be a factor. This variation was subsequently utilized to determine if sourcecredibility would affect the narrative...
ISSN 0022-3514. HOVLAND, CARL I.; WALTER WEISS (1951-12-21). "The Influence of SourceCredibility on Communication Effectiveness". Public Opinion Quarterly. 15 (4):...
accompanied with a discounting cue (e.g., a message disclaimer, a low-credibilitysource) that would arouse a recipient’s suspicion of the validity of the...
streaming commerce? The role of parasocial relationships, congruence and sourcecredibility in Chinese consumers' purchase intentions". Heliyon. 8 (6): e09676...
Ryan (August 14, 2010). "Oracle's Java lawsuit undermines its open sourcecredibility". Ars Technica. Retrieved March 6, 2011. Weintraub, Seth (August 12...
on affect and sourcecredibility. They found reactance enhances key resistance outcomes, including: threat, anger at attack message source, negative cognitions...
Credibility theory is a branch of actuarial mathematics concerned with determining risk premiums. To achieve this, it uses mathematical models in an effort...
demand Clow, K. E.; James, K. E.; Sisk, S. E.; Cole, S. H. (2011). "Sourcecredibility, visual strategy and the model in print advertisements". Journal of...
The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers' SourceCredibility Perception, Buying Intention, and Social Identification With Celebrities"...
System Generated Cues on SourceCredibility" done by Chad Edwards, Klout scores can influence people's perceived credibility. As Klout Score becomes a...
Ryan (14 August 2010). "Oracle's Java lawsuit undermines its open sourcecredibility". Ars Technica. Retrieved 6 March 2011. Joe Mullin (May 31, 2012)...
The credibility thesis is a proposed heterodox theoretical framework for understanding how societal institutions or social rules come about and evolve...
The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers' SourceCredibility Perception, Buying Intention, and Social Identification With Celebrities"...
from individual to individual, possibly associating strength with sourcecredibility and attractiveness or immediacy with physical closeness. Therefore...
(or source) has no direct interest in creating bias, the credibility of the message is increased. Two other principles are: Knowledge of source criticism...
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