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South East (Fujian) Motor Co., Ltd. (trading as Soueast)
Company type
Subsidiary
Industry
Automotive
Founded
1995
Headquarters
Fuzhou, Fujian, China
Area served
Worldwide
Key people
Zi-Sheng Zuo (President)[1]
Products
Automobiles
Owner
Chery (100%)
Chinese name
Simplified Chinese
东南(福建)汽车工业有限公司
Traditional Chinese
東南(福建)汽車工業有限公司
Transcriptions
Standard Mandarin
Hanyu Pinyin
Dōngnán (Fújiàn) Qìchē Gōngyè Yǒuxiàn Gōngsī
Website
www.soueast-motor.com
South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, and was a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%).[2][3][4][5] Its principal activity is the design, development, production and sale of passenger cars and minibuses sold under the Soueast marque.[6] It also manufactures Mitsubishi brand passenger cars for sale in mainland China.[7]
As of early 2011, Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction,[8] which may have been finished by early 2012.[note 1]
Although the competition is fierce, the niche has advantages in the market segment, which has earned it a certain degree of praise among buyers who focus on controllability. It once exceeded 100,000 units. In May 2021, Mitsubishi announced its withdrawal from Southeast Motor, ending 26 years between the two parties. years of cooperation. In mid-2023, Mitsubishi officially ended the sale of all shares in the Chinese market. China Motor Corporation stated that they have stopped introducing models for a period of time without much impact. They are still optimistic about the future of the Soueast Auto brand and will mainly accelerate modernization and electrification.[9]
The company was acquired by Chery in 2024 and is currently producing Jetour vehicles.[10][11]
^"Company Overview of South East (Fujian) Motor Co., Ltd". Bloomberg Businessweek. Archived from the original on January 4, 2014. Retrieved 4 January 2014.
^Affiliated Companies - China Motor Corporation Archived 2012-03-14 at the Wayback Machine Yulon Group Official Site
^Cite error: The named reference press1 was invoked but never defined (see the help page).
^Activities by Region, Asia, 2009 Archived 2012-03-09 at the Wayback Machine Mitsubishi Official Site
^Affiliated Companies - South East (Fujian) Motor Co., Ltd. Archived 2012-03-14 at the Wayback Machine Yulon Group Official Site
^Soueast Motor wins Iranian export deal chinadaily.com.cn, 2008-01-04]
^Lagging far behind, Mitsubishi looks to new joint partnership chinadaily.com.cn, 2010-11-15
^"CHINA'S SOUEST MOTORS TO BEGIN THIRD-PHASE PLANT AFTER FESTIVAL". Asia Pulse. Rhodes. Jan 25, 2011.
^"存档副本". 27 May 2021. Archived from the original on 2023-07-27. Retrieved 2023-07-27.
Cite error: There are <ref group=note> tags on this page, but the references will not show without a {{reflist|group=note}} template (see the help page).
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