This article is about behavior imitation to reflect correct social behavior. For imitation to gain approval, see normative social influence.
Part of a series on
Nudge theory
Social scientists
Richard Thaler
Shlomo Benartzi
Cass Sunstein
Maya Shankar
Government programs
Race to the Top
Affordable Care Act tax provisions
Social Credit System
Vision Zero
Government agencies
Behavioural Insights Team (UK)
Social and Behavioral Sciences Team (US)
Nudge theory in business
Loyalty program
Safety culture
Related concepts
Behavioral economics
Social proof
Default effect
Paternalism
Libertarian paternalism
Choice architecture
Social engineering
IT-backed authoritarianism
Design for behaviour change
v
t
e
Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice.
Social proof is used in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that the surrounding people possess more knowledge about the current situation.
The effects of social influence can be seen in the tendency of large groups to conform. This is referred to in some publications as the herd behavior. Although social proof reflects a rational motive to take into account the information possessed by others, formal analysis shows that it can cause people to converge too quickly upon a single distinct choice, so that decisions of even larger groups of individuals may be grounded in very little information (see information cascades).
Social proof is one type of conformity. When a person is in a situation where they are unsure of the correct way to behave, they will often look to others for clues concerning the correct behavior. When "we conform because we believe that others' interpretation of an ambiguous situation is more accurate than ours and will help us choose an appropriate course of action",[1] it is informational social influence. This is contrasted with normative social influence wherein a person conforms to be liked or accepted by others.
Social proof often leads not only to public compliance (conforming to the behavior of others publicly without necessarily believing it is correct) but also private acceptance (conforming out of a genuine belief that others are correct).[2]
Social proof is more powerful when being accurate is more important and when others are perceived as especially knowledgeable.
^Aronson, E., Wilson, T.D., & Akert, A.M. (2005). Social Psychology (5th ed.). Upper Saddle River, NJ: Prentice Hall.[ISBN missing][page needed]
^Kelman, H. C. (1 March 1958). "Compliance, identification, and internalization three processes of attitude change". Journal of Conflict Resolution. 2 (1): 51–60. doi:10.1177/002200275800200106. S2CID 145642577.
Socialproof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to...
right (informational social influence) and our need to be liked (normative social influence). Informational influence (or socialproof) is an influence to...
up later" or "No thanks, I prefer not making money". Social learning, also known as socialproof, is a core principle among almost all forms of persuasion...
most common. An alternate model to explain copycat suicide, called "socialproof" by Robert Cialdini, goes beyond the theories of glorification and simplification...
Several different techniques exist for nudging, including defaults, social-proof heuristics, and increasing the salience of the desired option. A default...
Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression...
of contract law, debt collection and civil litigation, the term judgment proof is commonly used to refer to defendants or potential defendants who are...
exuberance Market trend Mass psychogenic illness Moral panic Peer contagion Socialproof Though some definitions have stated that contagion is distinct from imitation...
Don't Understand China's Social Credit, and These Memes Are Proof". VICE. 25 October 2021. "China just announced a new social credit law. Here's what it...
on Facebook, a guest article for Fast Company about the importance of socialproof in business, a guest article for VentureBeat about affiliate marketing...
With enough chatbots, it might be even possible to achieve artificial socialproof. Data security is one of the major concerns of chatbot technologies....
bots, it might be even possible to achieve artificial socialproof. To unambiguously detect social bots as what they are, a variety of criteria must be...
companies to develop partnerships with social media sites to engage social communities with their products. Socialproof – To receive positive feedback, a...
Salami tactics Shifting baseline Slippery slope Technological change as a social process Tyranny of small decisions Fogg GE, LaBolle EM (14 March 2006)....
minimum number of social contacts. The quality of interactions is more important than the quantity of interactions. People who form social attachments beyond...
shelter, certain basic freedoms may be acceptable by a range of religious and social backgrounds. The criteria should be minimally intrusive. The requirements...
The social construction of gender is a theory in the humanities and social sciences about the manifestation of cultural origins, mechanisms, and corollaries...
Proof of personhood (PoP) is a means of resisting malicious attacks on peer to peer networks, particularly, attacks that utilize multiple fake identities...
Counterproductive norms manifest in part because of the principle of socialproof. Socialproof is what happens when we learn what is correct by referring to...
design of choice architecture to nudge consumers toward personally and socially desirable behaviors like saving for retirement, choosing healthier foods...