Umbrella term of influence and mode of communication
"Persuasive" redirects here. For the racehorse, see Persuasive (horse).
For other uses, see Persuasion (disambiguation).
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Persuasion, novel by Jane Austen, illustrated by C. E. Brock. For Sir Walter Elliot, baronet, the hints of Mr Shepherd, his agent, were quite unwelcome...
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours.[1]
Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject.[2]: 46 Psychology looks at persuasion through the lens of individual behaviour[3] and neuroscience studies the brain activity associated with this behaviour.[4] History and political science are interested in the role of propaganda in shaping historical events.[5] In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof.[6] Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch,[7] or in trial advocacy. Persuasion can also be interpreted as using personal or positional resources to change people.
^Gass, Robert H. Seiter, John S. (2010). Persuasion, social influence, and compliance gaining (4th ed.). Boston: Allyn & Bacon. p. 33. ISBN 978-0-205-69818-9.{{cite book}}: CS1 maint: multiple names: authors list (link)
^Toye, Richard (28 March 2013). Rhetoric: A Very Short Introduction. OUP Oxford. ISBN 978-0-19-965136-8.
^Albarracin, Dolores; Johnson, Blair T. (10 October 2018). The Handbook of Attitudes, Volume 1: Basic Principles: 2nd Edition. Routledge. ISBN 978-1-351-71240-8.
^Cacioppo, John T.; Cacioppo, Stephanie; Petty, Richard E (April 2018). "The neuroscience of persuasion: A review with an emphasis on issues and opportunities". Social Neuroscience. 13 (2): 129–172. doi:10.1080/17470919.2016.1273851. ISSN 1747-0927. PMID 28005461.
^Welch, David (27 November 2013). Propaganda, Power and Persuasion: From World War I to Wikileaks. Bloomsbury Publishing. ISBN 978-0-85772-481-6.
^"Persuasion". Business Dictionary. Archived from the original on 27 July 2018. Retrieved 9 May 2012.
^Fautsch, Leo (January 2007). "Persuasion". The American Salesman. 52 (1): 13–16. ProQuest 203354419.
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours...
The Persuasions were an American a cappella group that formed in Brooklyn, New York in 1962, singing under corner streetlights and in subway corridors...
Ethical persuasion concerns the moral principles associated with a speaker's use of persuasion to influence an audience's beliefs, attitudes, intentions...
starred in the films Lady Macbeth (2016), Calm with Horses (2019), and Persuasion (2022). In 2024, he portrayed John Blackthorne in the limited-series Shōgun...
Adobe Persuasion (formerly Aldus Persuasion) is a discontinued presentation program developed for the Macintosh platform by Aldus Corporation. After it...
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal...
Elements of Persuasion, released March 29, 2005, is Dream Theater singer James LaBrie's first solo album under his name, and third solo project, his first...
Persuasion System is a mini-LP by American musician Seth Haley under his stage name Com Truise. It was released on May 17, 2019, by Ghostly International...
An afterword is a literary device that is often found at the end of a piece of literature. It generally covers the story of how the book came into being...
The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty...
Brainwashing, also known as mind control, menticide, coercive persuasion, thought control, thought reform, and forced re-education, is the concept that...
"Crystal Blue Persuasion" is a 1968 song originally recorded by Tommy James and the Shondells and composed by Eddie Gray, Tommy James and Mike Vale. A...
manipulations." Garth Jowett and Victoria O'Donnell theorize that propaganda and persuasion are linked as humans use communication as a form of soft power through...
University. Cialdini wrote the 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. It was based on three "undercover" years...
Pretty Persuasion is a 2005 American black comedy film directed by Marcos Siega, written by Skander Halim, and starring Evan Rachel Wood, James Woods,...
and webmaster of Crimes of Persuasion, a consumer-fraud awareness site. Henderson published two books, "Crimes Of Persuasion" and "Under Investigation"...
Power of Persuasion is an original novel based on the U.S. television series Buffy the Vampire Slayer. When dead guys start turning up as soon as the Moon...
Friendly Persuasion may refer to: The Friendly Persuasion, a 1945 novel by Jessamyn West Friendly Persuasion (1956 film), based on the book "Friendly...
that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not necessarily through coercion. Such technologies...
often in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other...
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