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UK social media marketing event
Social in the City
Status
Active
Genre
Online Video
Venue
Royal Parks of London (2009–2012)
Alexandra Palace (2013–2014)
ExCeL London (2018–2019)
nec (Winter Edition 2019)
Location(s)
London
Birmingham
Country
United Kingdom
Inaugurated
August 28–30, 2009
Most recent
August 9–11, 2019
Attendance
2015: 10,000[1]
Website
sitc-event.co.uk
Social in the City (often styled as SitC), formerly Summer in the City, is an annual three-day multi-genre online video event held in London, dedicated to content creators and community from a range of social media platforms such as YouTube, Twitch, TikTok and Instagram.[2][3][4]
The first Summer in the City in 2009 was a gathering of YouTubers in the parks of London. In 2016, SitC was acquired by MCM Expo Group as part of their "MCM Central" brand.[5] After SitC 2019 the event was rebranded as Social in the City, the first Winter Edition in December took place at the National Exhibition Centre.[6]
^Cook, James (18 August 2015). "Inside the YouTube convention where thousands of teenage girls queue to meet social media stars". Business Insider. Archived from the original on 21 August 2015. Retrieved 25 August 2016.
^Fred McConnell; Irene Baqué; Adam Sich (18 August 2014). "Summer in the City: the UK's biggest YouTube gathering". The Guardian.
^"When YouTube Stars Go Offline and Meet Fans in Person". CTV. 15 February 2015.
^"When YouTube stars go offline and meet up live". The Daily Star. 15 February 2015.
^Cite error: The named reference MCM was invoked but never defined (see the help page).
^Cite error: The named reference winter2019 was invoked but never defined (see the help page).
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