An Apple IIc with its monitor, demonstrating the Snow White design language
The Snow White design language is an industrial design language which was developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and to create the illusion that the computer enclosure is smaller than it actually is.[1][2] The stripe element bears some similarity to earlier product designs at Atari, where Steve Jobs was a part-time technician[3][4] from 1974-1975.[5]
The design language boosted Apple's global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.[6]
Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.
^Esslinger, Hartmut (10 September 2013). "Keep It Simple". designmind.frogdesign.com/. Retrieved 21 January 2014.
^Bidgoli, Hossein (2010). The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management. Hoboken, New Jersey: John Wiley & Sons. p. 314. ISBN 978-0470249482.
^Carson, Nicholas (10 June 2009). "CEO's First Jobs: Steve Jobs". www.businessinsider.com. Retrieved 23 February 2021.
^Cafaldi, Frank (7 October 2011). "Steve Jobs, Atari Employee Number 40". www.gamasutra.com. Retrieved 23 February 2021.
^Isaacson 2011, pp. 42–43. sfn error: no target: CITEREFIsaacson2011 (help)
^Kahney, Leander (2008). Inside Steve's Brain: Business Lessons from Steve Jobs, the Man Who Saved Apple. London: Atlantic Books Ltd. ISBN 978-1-848-87784-9.
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