frog (styled as "frog, part of Capgemini Invent") is a global creative and design consultancy founded in 1969 by industrial designer Hartmut Esslinger in Mutlangen, Germany, where it was initially named “esslinger design”.[6][7] Soon after the company moved to Altensteig, Germany, and then opened a new studio in Palo Alto, California, and ultimately to its current headquarters in San Francisco, California. The company has studios in North and Central America, Europe, and Asia.
The name was changed to frog design in 1982 (the name originating from an acronym for Esslinger's home country, the Federal Republic of Germany; it was originally styled exclusively in lower-case as an expression of its belief in a democratic place of work, where ideas are openly and freely shared, and in opposition to the capitalization of nouns in German[8]). The brand was once again restyled as frog in 2011 to signify an expanded portfolio of services that included strategy and organization activation.
The company was acquired by Capgemini in 2021 and is now a part of Capgemini Invent.[9]
^"Org Design | Enablement | frog, part of Capgemini".
^"Corporate Venture Builder | Business | frog, part of Capgemini Invent".
^"frog Global Managing Director".
^"Creative consultancy frog hits milestone under Capgemini Invent's wings". Consultancy EU. 19 November 2021. Retrieved 2021-11-30.
^"Capgemini Invent rolls out Frog Design across APAC | Digital". Campaign Asia. Retrieved 2021-10-22.
^Hartmut Esslinger (27 May 2009). A Fine Line: How Design Strategies Are Shaping the Future of Business. John Wiley & Sons. pp. 4–. ISBN 978-0-470-50041-5. Retrieved 4 March 2013.
^"About frog - LinkedIn". LinkedIn.
^Hartmut Esslinger (27 May 2009). A Fine Line: How Design Strategies Are Shaping the Future of Business. John Wiley & Sons. p. 6. ISBN 978-0-470-50041-5. Retrieved 4 March 2013.
^"Capgemini Invent boosts its strategy, technology and design services". capgemini.com. 2021-06-23.
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