A single customer view is an aggregated, consistent and holistic[1] representation of the data held by an organisation about its customers[2][3] that can be viewed in one place, such as a single page.[4] The advantage to an organisation of attaining this unified view comes from the ability it gives to analyse past behaviour in order to better target and personalise future customer interactions.[5] A single customer view is also considered especially relevant where organisations engage with customers through multichannel marketing, since customers expect those interactions to reflect a consistent understanding of their history and preferences.[6] However, some commentators have challenged the idea that a single view of customers across an entire organisation is either natural or meaningful, proposing that the priority should instead be consistency between the multiple views that arise in different contexts.
Where representations of a customer are held in more than one data set, achieving a single customer view can be difficult: firstly because customer identity must be traceable between the records held in those systems, and secondly because anomalies or discrepancies in the customer data must be data cleansed[7] for data quality. As such, the acquisition by an organisation of a single customer view is one potential outcome of successful master data management. Since 31 December, 2010, maintaining a single customer view, and submitting it within 72 hours, has become mandatory for financial institutions in the United Kingdom due to new rules introduced by the Financial Services Compensation Scheme.[1][8]
^ ab"See the benefits of a Single Customer View" (PDF). Experian.
^"Exploiting the Single Customer View to Maximise the Value of Customer Relationships" (PDF).
A singlecustomerview is an aggregated, consistent and holistic representation of the data held by an organisation about its customers that can be viewed...
to create a singlecustomer profile. This structured data is then made available to other marketing systems. According to Gartner, customer data platforms...
and customer support. Therefore, these systems typically have a dashboard that gives an overall view of the three functions on a singlecustomerview, a...
meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience...
source, or where it is physically located, and can provide a singlecustomerview (or singleview of any other entity) of the overall data. Unlike the traditional...
out more than £26 billion. Since 31 December 2010, maintaining a singlecustomerview has become mandatory for United Kingdom banks and other deposit takers...
information management Record linkage Reference data Semantic Web Singlecustomerview Web data integration "Gartner Glossary: Master Data Management"....
repair Data management Iterative proportional fitting Record linkage Singlecustomerview Triangulation (social science) Wu, S. (2013), "A review on coarse...
Customer success, customer success management, or client advocacy is a business strategy aimed at ensuring that customers achieve their desired outcomes...
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive...
In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is a prognostication of the net profit...
Bowes introduced SingleCustomerView, which used the company's Spectrum Technology Platform to facilitate data sharing. The customer relationship management...
consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on shared characteristics...
platform consists of: Ciboodle One is the desktop which provides a singlecustomerview, for example of all their products and contact history. Ciboodle...
provide a single vision across all methods of customer contact. The CCO is often responsible for influencing corporate activities of customer relations...
The eCRM or electronic customer relationship management coined by Oscar Gomes encompasses all standard CRM functions with the use of the net environment...
element as the organization displays a wide view of potential clients: e.g. car. Niche market: Customer segmentation based on specialized needs and characteristics...
Customer demand planning (CDP) is a business-planning process that enables sales teams to develop demand forecasts as input to service-planning processes...
The View Askewniverse is a fictional universe created by writer/director Kevin Smith, featured in several films, comics and a television series; it is...
databases and sophisticated software to analyse and profile customer loyalty segments with a view to identifying the most desirable segments, setting goals...
BPAY View service. The biller would then include the BPAY View logo on its bills. The customer, on receiving the bill, may then go onto their financial...
reviews are centralized in a single dashboard for businesses to track and analyze their customer feedback. The objective of Customer Alliance's analytics is...
marketing options - including email, social, mobile, and Web – to drive customer campaigns of all types. The toolkit offers 15 different campaign types...
providers require a singleview of the customer and regularly need to support complex hierarchies across customer-facing applications (customer relationship...
invoices, and other customer transactional documents were viewed as ideal customer touchpoints to promote company products to customers. Transactional documents...
Intelligence through online customer feedback: The customer'sview of a product is essential for any company. Ultimately it's the customer who's buying the product...
emotions, intent, and desires. It views interactions as a chain of events rather than single point occurrences. Customer dynamics is a subset of organizational...
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