For the company synonymous with the potato crisps, see Simba (South African company).
Simba Chips
Product type
Potato crisps
Owner
PepsiCo (1999)
Country
South Africa
Introduced
1957; 67 years ago (1957)
Related brands
Ouma Rusks
NikNaks
Ghost Pops
Doritos
Lay's
Markets
Southern Africa
Previous owners
Greyvenstyn Family (1957)
Fedfood (1977)
Foodcorp (1992)
Tagline
Roars with flavour
Website
Brand Website
Simba Chips (commonly referred to simply as Simba) is a popular South African brand of potato crisps. It was first introduced in 1957 by the Greyvensteyn family. "Simba" is the Swahili word for "lion" and the product's mascot is an adult male African Lion.[1][2]
^"A flavour of genius". The Marketing Site. Archived from the original on 14 April 2018. Retrieved 19 October 2016.
^Henderson, Roxanne (3 February 2016). "Simba takes a bite out of 'copycat' competitor". Sowetan Live. Retrieved 19 October 2016.
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