Study of how people use clothing and adornments to signify various cultural and societal positions
The semiotics of dress is the study of design and customs associated with dress (clothing), as patterned to a kind of symbolism that has rules and norms. It describes how people use clothing and adornments to signify various cultural and societal positions.[1]
"Semiotics" is defined as the philosophical study and interpretation of signs.[2] The semiotic system is not limited to just verbal communication. Therefore, the term "semiotics of dress" can be further referred to as a non-linguistic semiotic resource which interrelates with facial expressions, gestures and body semiotics in an effort to develop and communicate meaning.[2]
People develop meaning of signs and signals based on an individual and personal ideology.[3]
It is important to note that clothing and fashion, by definition, are not the same. While clothing is defined as "any covering of the human body",[2] fashion is defined as the style of dress accepted by members of a society as being appropriate for specific times and occasions.[2]
The human body is the key element of this non-linguistic semiotic resource. The way one dresses is informed by the biological and social needs of the individual. Central to the semiotics of dress is the psychology of self-perception and self-presentation, both as individuals who see themselves, as well as how individuals are seen within a greater group, society, culture or subculture.
^Rubinstein, Ruth (2000). Society's Child: Identity, Clothing, and Style. the University of Michigan: Westview Press. p. 297. ISBN 9780813366715.
^ abcdOwyong, Yuet See Monica (2009-06-01). "Clothing semiotics and the social construction of power relations". Social Semiotics. 19 (2): 191–211. doi:10.1080/10350330902816434. ISSN 1035-0330. S2CID 144239853.
^Chandler, Daniel (June 14, 2017). Semiotics: the basics (3 ed.). Taylor & Francis. p. 332. ISBN 9781315311043.
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