Semiofest information

Semiofest is the main worldwide conference series and event on commercial semiotics.^[1] Its focus is on the methods of semiotic analysis which are helpful in solving interpretational conflicts and providing tools for better design of social meaning-making spaces.

The topics covered include the applications of semiotics in marketing, brand development, design, advertising, applied aspects of social semiotics, ecosemiotics etc.^[2] The conference subtitle is "A Celebration of Semiotic Thinking".

Commercial semiotics applies results from semiotic anthropology, cultural semiotics, ecosemiotics and biosemiotics for multi-sided analysis of meaning-making.

^ Oswald, Laura R. 2015. Creating Value: The Theory and Practice of Marketing Semiotics Research. Oxford University Press, p. 2.
^ Denny, Rita M.; Sunderland, Patricia L. (eds.) 2014). Handbook of Anthropology in Business. Routledge, p. 455, 462.

[1] Oswald, Laura R. 2015. Creating Value: The Theory and Practice of Marketing Semiotics Research. Oxford University Press, p. 2.

[2] Denny, Rita M.; Sunderland, Patricia L. (eds.) 2014). Handbook of Anthropology in Business. Routledge, p. 455, 462.