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Scroogled information


This article is about an attack advertising campaign that targeted Google. For the web service, see Scroogle.

Scroogled (a portmanteau of "screwed" and "Google") was a Microsoft attack advertising campaign that ran between November 2012 and 2014. Created by Mark Penn, the campaign sought primarily to attack a competing company, Google, by pointing out disadvantages and criticism of their products and services in comparison to those run by Microsoft (particularly, Bing and Outlook.com). The original campaign focused on Google Shopping's change to a pay-per-click model, with later campaigns focusing upon Google's use of user data for targeted advertising, and the capabilities of the ChromeOS platform in comparison to Windows.

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Scroogled

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Microsoft's "Scroogled playbook" in an official Google blog post. After terminating the Scroogled campaign, Microsoft redirected its website "scroogled.com" to...

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Privacy concerns with Google

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New York Times. Retrieved June 14, 2013. Stern, Joanna. "Microsoft's 'Scroogled' Campaign Attacks Google's Gmail Ad Policies". ABC News. "What privacy...

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Criticism of Google

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Retrieved October 30, 2012. "Have you been Scroogled Try Bing—we don't limit your shopping choices". scroogled.com. Depillis, Lydia (February 15, 2013)...

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Microsoft Windows

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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GitHub

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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Microsoft

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of Microsoft's chief competitors, Google. The advertisements, called "Scroogled," attempt to make the case that Google is "screwing" consumers with search...

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LinkedIn

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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Google Shopping

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Microsoft's Bing also attacked the move in an advertising campaign known as "Scroogled," which called Google out for using "deceptive advertising practices"...

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Bill Gates

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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Microsoft Office

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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Skype

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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Microsoft Bing

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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Steve Ballmer

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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List of Xbox 360 games

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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Xbox

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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Xbox 360

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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List of Xbox games

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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Microsoft Azure

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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Xbox One

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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MSN

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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Active Directory

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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Viva Engage

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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Microsoft Gaming

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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Microsoft Copilot

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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Cory Doctorow

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the future present. Thunder's Mouth Press. 2007. ISBN 978-1560259817. Scroogled 2007 Radar (Sep 2007) With a Little help. Cor-Doc Co. 2009. ISBN 9780557943050...

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Visual Studio

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(1994) "Champagne" (2002) "Mojave Experiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of Microsoft Windows Clippy iLoo Internet Explorer...

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