Recruiting and retaining Scientologist celebrities and getting them to endorse Scientology to the public at large has been important to the Church of Scientology since its early days. The organization has had a written program governing celebrity recruitment since at least 1955, when L. Ron Hubbard created "Project Celebrity", offering rewards to Scientologists who recruited targeted celebrities.[1][2] Early interested parties included former silent-screen star Gloria Swanson and jazz pianist Dave Brubeck.[2][3] The Scientology organization has a particular interest in international focus on wealthy businesspeople and influencers to help promote its ideals. A Scientology policy letter of 1976 states that "rehabilitation of celebrities who are just beyond or just approaching their prime" enables the "rapid dissemination" of Scientology.[4][5][6]
^Sappell, Joel; Welkos, Robert W. (June 25, 1990). "The Courting of Celebrities". Los Angeles Times. p. A18:5. Retrieved June 6, 2006.
^ abShaw, William (February 14, 2008). "What do Tom Cruise and John Travolta know about Scientology that we don't?". The Daily Telegraph. Archived from the original on January 12, 2022. Retrieved June 25, 2009.
^Cusack, Carole M. "Celebrity, the Popular Media, and Scientology: Making Familiar the Unfamiliar"
^Lewis, James R. (2009). Scientology. New York, NY: Oxford University Press. pp. 394–395. ISBN 978-0-19-533149-3.
^Baker, Russ (April 1997). "Clash of Titans". George.
^L. Ron Hubbard. "HCO Policy Letter 23 May 1976R: Celebrities". Scientology Celebrities & Human Rights. Church of Scientology International. Archived from the original on July 14, 2013.
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