This article needs to be updated. Please help update this article to reflect recent events or newly available information.(October 2017)
School bus advertising is a form of advertising in the United States in which advertising space is sold on the sides of school buses. School districts typically partner with a marketing firm to sell the space and market the program to businesses, Depending on the size and market of each individual school district, this form of advertising can be very lucrative. Scottsdale Union School District in Arizona expected to make $900,000 in three years, while a smaller school district of 4,100 students in Michigan anticipated $70,000 a year.[1]
As of 2011, the U.S. states that allow school bus advertising are: Texas, Arizona, Colorado, Tennessee, New Mexico, New Jersey and Utah.[2][3] A few other states allow interior adverts on school buses.
In most U.S. states, law prohibits advertisements for alcohol, tobacco, religious organizations, as well as political ads or anything sexually explicit in nature. Most school districts have final approval of the ads. Each state has its own regulations regarding size, location and material of the ads. Texas, for instance, allows advertisements in three areas on the bus: 30" by 90" located on the left rear quarter panel below the windows, and 18" by 108" located on either side above the windows.[4] Tennessee allows a 16" by 60" ad on both sides of the bus below the windows.
^Bazar, Emily (December 27, 2005). "Advertisers catch the school bus". USA Today.
^Jennings, Rob (March 17, 2011). "School buses give ads a ride". USA Today.
^Gray, Ryan (March 28, 2011). "Utah School Bus Advertising Bill Signed into Law". School Transportation News. Archived from the original on April 14, 2011.
^"Texas Administrative Code: Title 37, Part 1, Chapter 14, Subchapter E". Office of the Secretary of State, Texas. Archived from the original on October 16, 2004. Retrieved June 15, 2013.
and 27 Related for: School bus advertising information
In busadvertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this...
Many state laws permit advertising to be sold on the exterior and fewer permit advertising on the interior of schoolbuses. However, many of these laws...
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight...
as city transit buses and inter-city coaches, charge a fare. Other types, such as elementary or secondary schoolbuses or shuttle buses within a post-secondary...
Advertising management is how a company carefully plans and controls its advertising to reach its ideal customers and convince them to buy.[citation needed]...
industry strongly discourages unsupervised door-to-door sales. Schoolbusadvertising Association of Fund-Raising Distributors and Suppliers (AFRDS) Archived...
The Atheist Bus Campaign was an advertising campaign in 2008 and 2009 that aimed to place "peaceful and upbeat" messages about atheism on transport media...
False advertising is the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made...
Company) is an American bus manufacturer headquartered in Fort Valley, Georgia. Best known for its production of schoolbuses, the company has also manufactured...
providers. Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation. Advertising frequently...
Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with nicotine advertising, alcohol advertising...
bill on school-busadvertising". Los Angeles Times. April 25, 2012. Retrieved November 29, 2013. "Senator Huff Fights to Sustain Heritage Schools". District29...
System (LRT) (buses, MRT and the LRT are most common with wrap advertising) and also banned cartoon characters in tobacco advertising that might affect...
including employee and schoolbus services. It also offers overland bus services to West Malaysia, and operates premium bus services, complementing those...
BusRadio was an American company established in 2004, with the goal of providing several services to schoolbuses, their drivers and passengers. It was...
Piyush Pandey is an advertising professional and the Chief Creative Officer Worldwide (2019) and Executive Chairman India of Ogilvy (agency). He is the...
introduction of brand-new buses and gradual phasing out of older stock, latterly used only on school services, and the advertising policy changed resulting...
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC)...
available at each stop. The current bus shelters found at many bus stops were designed by Spain-based advertising company Cemusa, as part of a citywide...
advertising entrepreneur who became the largest landowner and developer in the U.S. state of Florida, as well as the owner of a chain of hotels, bus lines...
the fleet with new buses, refurbishing old buses, and retraining customer service staff. Greyhound also started a new advertising campaign with Butler...
Metro had originally attempted to generate extra revenue by only advertising in its bus shelters, but a city ordinance blocked the decision. After a failed...
of the current laws, such as the allowance of mobile billboards, bus wrap advertising and political campaign signs, as well a failure to enforce existing...
companies to offer Chinese intercity bus service had minimal features, including unmarked curbside bus stops and no advertising or customer service; this greatly...
The Phnom Penh City Bus (Khmer: សេវាដឹកជញ្ជូនសាធារណៈរថយន្តក្រុងរាជធានីភ្នំពេញ) is a municipal public transport system that serves Phnom Penh, the capital...