Ruby chocolate is a style or distinct variety of chocolate that is pink or purple in colour. Barry Callebaut, a Belgian–Swiss cocoa company, introduced it as a distinct product on 5 September 2017 after beginning development of their product in 2004.[2][3][4] It has a pink color, and Barry Callebaut says it is a fourth natural type of chocolate (in addition to dark, milk, and white chocolate varieties).[5][6] Some other industry experts have said that some cacao pods are naturally pink or purple in colour, and thus pink chocolate has been available before.
^How ruby chocolate is made barry-callebaut.com
^Sarah Young (5 September 2017). "Scientists just invented a brand new flavour of chocolate". The Independent. Retrieved 13 September 2017.
^Gordon, Clay (6 September 2017). "And RUBY Makes Four – A New Flavor and Color Join the Chocolate Family". TheChocolateLife. Retrieved 3 January 2018.
^Gandy, Max (19 March 2018). "Ruby Chocolate: Where to Buy It & What It Is". Dame Cacao. Retrieved 4 April 2018.
^"Barry Callebaut reveals the fourth type in chocolate: Ruby". www.barry-callebaut.com (Press release). 5 September 2017. Retrieved 13 September 2017.
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