A variety of exclusive Japanese Kit Kat flavors on display in a store in Osaka, Japan.
There have been more than 300 limited-edition seasonal and regional flavors of Kit Kat chocolate bars produced in Japan since 2000, many exclusive to the country.[1][2][3] Nestlé, which operates the Kit Kat brand in Japan, reports that the brand overtook Meiji Chocolate as the top-selling confectionery in Japan from 2012 to 2014.[4] The company's marketing campaign, which partnered with Japan Post to sell the bar in 20,000 post offices, won an award in 2010.[5] The campaign encouraged associations of the product's name with the coincidental cognate Kitto Katsu (きっと勝つ), translated as "You will surely win",[6] and could be mailed as a good luck charm for students ahead of university exams.[2]
^Irvine, Dean (2 February 2012). "How did Kit Kat become king of candy in Japan?". Eatocracy at CNN. CNN. Archived from the original on 8 February 2016. Retrieved 10 February 2016.
^ abCite error: The named reference Telegraph 2015 was invoked but never defined (see the help page).
^"Japanese Kit Kat Flavors List". July 7, 2023. Archived from the original on June 4, 2023. Retrieved July 7, 2023.
^Nieburg, Oliver (18 February 2013). "Nestle claims chocolate top spot over Meiji in Japan". Confectionerynews.com. Retrieved 10 February 2016.
^Madden, Normandy. "Soy Sauce flavored Kit Kats? In Japan, they're number one". Ad Age. Archived from the original on 14 January 2016. Retrieved 10 February 2016. – via ebsco.com EBSCO]'s Academic Search Complete (subscription required)
^"Made-to-order KitKat store opens in Japan". CNN Travel. 2018-11-02. Retrieved 2018-11-12.
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