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Rich Energy Ltd.
Company type
Private limited company
Industry
Energy drink
Founded
2015; 9 years ago (2015)
Founder
William Storey
Area served
United Kingdom
Key people
William John Storey (Ex-director, founder) Zoran Terzic (director)
Products
Rich Energy
Website
richenergy.com
Rich Energy Ltd. is a British beverage company that was founded in 2015 by William Storey and an anonymous Austrian scientist. The energy drink project began in 2009 with the development of the product, and the company was founded six years later.[1] Information about Rich Energy Ltd. and its energy drink is very limited. Due to this, the company has been the subject of controversy regarding the existence of its product.[2]
On 16 July 2019, Rich Energy announced that they had renamed their company "Lightning Volt Ltd.",[3] and on 19 July 2019 a new company was incorporated under the name "Rich Energy Limited".[4] Information filed at Companies House also revealed that William Storey and Serbian colleague Zoran Terzic had apparently resigned as directors from the newly renamed Lightning Volt Ltd., before being reappointed on 29 August 2019.[3] Storey stated that he had "sold his stake in the legal entity of Rich Energy".[5] Matthew Kell was appointed as a new director of the company after Storey's apparent exit.[6][7] In August 2019, Storey bought back shares from Kell to retake a majority shareholding in the company.[8]
Lightning Volt Limited was declared insolvent on 27 October 2020, following a petition by a creditor, and a liquidator was appointed on 13 January 2021.
^Gerrard, Bradley (30 March 2018). "Rich Energy chief: 'I fell into the drinks business after meeting a mad scientist'". The Telegraph. Retrieved 24 June 2019.
^"What You Find When You Look Into Rich Energy, the Mystery Sponsor of America's F1 Team". Jalopnik. Retrieved 12 July 2019.
^ ab"Lightning Volt Limited - Overview". beta.companieshouse.gov.uk. Retrieved 7 July 2020.
^"Rich Energy Limited".
^Collantine, Keith (16 July 2019). "Haas sponsor Rich Energy rebrands as Lightning Volt as CEO quits". RaceFans. Retrieved 17 July 2019.
^George, Patrick. "Embattled F1 Sponsor Rich Energy Is Now 'Lightning Volt Limited', CEO William Storey Is Out". Jalopnik. Retrieved 18 July 2019.
^"Rich Energy becomes... Lightning Volt". Pitpass.com. 16 July 2019. Retrieved 18 July 2019.
^"Formula 1 - William Storey resumes control of Rich Energy". FormulaSpy. 29 August 2019. Retrieved 26 October 2019.
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