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Raymond Rubicam
Born
(1892-06-16)June 16, 1892
Brooklyn, NY U.S.
Died
May 8, 1978(1978-05-08) (aged 85)
Scottsdale, AZ U.S.
Nationality
American
Alma mater
Colgate University (1947, honoris causa); Boston University (1948, honoris causa).
Occupation
Advertising Executive
Known for
Founder of Young & Rubicam
Spouse(s)
Regina McCloskey (m. 30-Nov-1916, div. 1939, three daughters); Bettina Hall (actress and singer, m. 16-Sep-1940)
Children
Kathleen Bodine Rubicam Jane Collins Rubicam Anne Wilson Rubicam Stephen Merril Rubicam Joan Wister Rubicam
Raymond Rubicam (June 16, 1892 – May 8, 1978) was an American advertising pioneer who co-established the Young & Rubicam (Y&R) advertising agency with John Orr Young. He retired from Y&R in 1944 at age 52.[1][2]
Raymond Rubicam's innovative leadership and creativity led many to recognize him as "advertising's statesman." Because his creative concepts and innovations have continued to play an important role in advertising as we know it today many people consider him the "father of modern advertising".
^Dougherty, Philip H. (May 9, 1978). "Raymond Rubicam, 85, Co‐Founder Of Largest U.S. Ad Agency, Dies". The New York Times. Retrieved February 9, 2024.
^"Raymond Rubicam, Cofounder Of Famed Advertising Agency". The Washington Post. May 8, 1978. Retrieved February 9, 2024.
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