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Quantitative Marketing and Economics information


Quantitative Marketing and Economics
DisciplineEconomics, Marketing
LanguageEnglish
Edited byThomas Otter
Publication details
History2003–present
Publisher
Springer Science+Business Media
FrequencyQuarterly
Impact factor
1.000 (2017)
Standard abbreviations
ISO 4Quant. Mark. Econ.
Indexing
ISSN1570-7156 (print)
1573-711X (web)
LCCN2003261196
OCLC no.628970281
Links
  • Journal homepage
  • Online archive

Quantitative Marketing and Economics is a quarterly peer-reviewed scientific journal publishing original research on the intersection of marketing and economics.

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Quantitative Marketing and Economics

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Quantitative Marketing and Economics is a quarterly peer-reviewed scientific journal publishing original research on the intersection of marketing and...

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Quantitative analysis

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Quantitative research, application of mathematics and statistics in economics and marketing Quantitative analysis (chemistry), the determination of the absolute or...

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Quantitative research

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Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where...

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Customer lifetime value

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(2014). "Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity". Quantitative Marketing and Economics. 12 (3): 305–329. arXiv:1304...

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Mergers and acquisitions

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Brett (2020). "Horizontal Mergers and Innovation in Concentrated Industries" (PDF). Quantitative Marketing and Economics. 18: 1–37. doi:10.1007/S11129-019-09218-2...

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Reservation price

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retailing industry". Quantitative Marketing and Economics. 9: 365–402. doi:10.1007/s11129-011-9108-1. "Creating Value:Negotiation and your Reservation Price"...

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Loyalty program

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"Leveraging Loyalty Programs Using Competitor Based Targeting". Quantitative Marketing and Economics. 19 (3–4): 417–455. doi:10.1007/s11129-021-09237-y. S2CID 108298338...

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Ron Shachar

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of Marketing Research, Quantitative Marketing and Economics, International Journal of Research in Marketing, Marketing Science, Journal of Marketing Behaviour...

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Catherine Tucker

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with Christian Catalini and coeditor at Quantitative Marketing Economics. Catherine Tucker was born in Oxford, and attended Merton College at the University...

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Loyalty marketing

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"Leveraging Loyalty Programs Using Competitor Based Targeting". Quantitative Marketing and Economics. 19 (3–4): 417–455. doi:10.1007/s11129-021-09237-y. S2CID 108298338...

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Agricultural economics

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economics, rural finance and institutions, agricultural marketing and prices, agricultural policy and development, food and nutrition economics, and environmental...

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Targeted advertising

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Shachar, R. (2009). "Targeted advertising as a signal". Quantitative Marketing and Economics. 7 (3): 237–266. doi:10.1007/s11129-009-9068-x. S2CID 12565152...

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History of video game consoles

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"Technological tying and the intensity of price competition: An empirical analysis of the video game industry". Quantitative Marketing and Economics. 12 (2): 127–165...

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Managerial economics

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can be quantified and handled, or at least quantitatively approximated, in a model. The two main purposes of managerial economics are: To optimize decision...

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Marketing management

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enterprises and organizations and on the management of a firm's marketing resources and activities. Marketing management employs tools from economics and competitive...

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Home video game console generations

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"Technological tying and the intensity of price competition: An empirical analysis of the video game industry". Quantitative Marketing and Economics. 12 (2): 127–165...

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Eyal Biyalogorsky

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Science, Quantitative Marketing and Economics, Journal of Service Research, Journal of Marketing. (Partial List) Eyal Biyalogorsky, Amir Heiman, and Eitan...

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Glossary of economics

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This glossary of economics is a list of definitions of terms and concepts used in economics, its sub-disciplines, and related fields. Contents:  0–9 A...

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Bachelor of Business Administration

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required and business-related, including quantitative mathematics accounting, statistics, and related courses. Calculus and business statistics are usually required...

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Turku School of Economics

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Finance Business Law Quantitative Methods in Economics Department of Marketing and International Business Marketing International Business Economic Geography...

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Department of Business Economics

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micro and macro economics and quantitative techniques - business statistics. These are coupled with specializations in the fields of quantitative...

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Gatton College of Business and Economics

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Allmen School of Accountancy Economics John Maze Stewart Department of Finance & Quantitative Methods Management Marketing & Supply Chain Bachelor of Science...

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Active users

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casual games using a Bayesian data augmentation approach". Quantitative Marketing and Economics. Lovell N (October 26, 2011). "DAU/MAU = engagement". Gamesbrief...

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JEL classification codes

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M19 Other M2 Business Economics M20 General M21 Business Economics M29 Other M3 Marketing and Advertising M30 General M31 Marketing M37 Advertising M38...

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Outline of economics

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as an overview of and topical guide to economics: Economics – analyzes the production, distribution, and consumption of goods and services. It aims to...

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History of marketing

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managerial approach to marketing are: "an overt marketing-as-management orientation, and an overt reliance on the behavioral and quantitative sciences as means...

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Business mathematics

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graduate economics programs often include "quantitative techniques", which covers (applied) linear algebra, multivariate calculus, and optimization, and may...

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