Performance metric for success of an internet product
Active users
Number of new and active Wikipedia users in Indonesia between September 2010 and March 2012
General information
Unit system
Product metric
Unit of
Media consumption
Symbol
DAU, WAU, MAU
Active users is a software performance metric that is commonly used to measure the level of engagement for a particular software product or object, by quantifying the number of active interactions from users or visitors within a relevant range of time (daily, weekly and monthly).
The metric has many uses in software management such as in social networking services, online games, or mobile apps, in web analytics such as in web apps, in commerce such as in online banking and in academia, such as in user behavior analytics and predictive analytics. Although having extensive uses in digital behavioural learning, prediction and reporting, it also has impacts on the privacy and security, and ethical factors should be considered thoroughly. It measures how many users visit or interact with the product or service over a given interval or period.[1] However, there is no standard definition of this term, so comparison of the reporting between different providers of this metric is problematic. Also, most providers have the interest to show this number as high as possible, therefore defining even the most minimal interaction as "active".[2] Still the number is a relevant metric to evaluate development of user interaction of a given provider.
This metric is commonly assessed per month as monthly active users (MAU),[3] per week as weekly active users (WAU),[4] per day as daily active users (DAU)[5] and peak concurrent users (PCU).[6]
^Henry TF, Rosenthal DA, Weitz RR (September 2014). "Socially Awkward: Social Media Companies' Nonfinancial Metrics Can Send a Mixed Message". Journal of Accountancy. 218 (3): 52. Gale A381838689.
^"Spotify for instance defines monthly active users as "..the total count of Ad-Supported Users and Premium Subscribers that have consumed content for greater than zero milliseconds in the last thirty days from the period-end indicated"" (PDF). Retrieved January 7, 2023.
^"Monthly Active Users (MAU)". AppStore Knowledge Base. AppStoreGrowth. December 11, 2019. Archived from the original on March 8, 2021. Retrieved January 20, 2020.
^Darrow B (September 12, 2017). "How Slack Plans to Make It Easier to Chat With Colleagues at Other Companies". Fortune. Retrieved February 16, 2019.
^Shaban H (February 7, 2019). "Twitter reveals its daily active user numbers for the first time". The Washington Post. Retrieved February 16, 2019.
^"Definition of Peak Concurrent Users". Law Insider.
monthly activeusers (MAU), per week as weekly activeusers (WAU), per day as daily activeusers (DAU) and peak concurrent users (PCU). Activeusers on any...
This is a list of social platforms with at least 100 million monthly activeusers. The list includes social networks, as well as online forums, photo and...
users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared with any other users who...
Directory Users and Computers, Active Directory Domains and Trusts, Active Directory Sites and Services, ADSI Edit, Local Users and Groups, Active Directory...
active users), WeChat (1.26 billion activeusers), Telegram (900 million users), Viber (260 million activeusers), LINE (217 million activeusers), KakaoTalk...
content platforms services by monthly activeusers (MAU): List of social platforms with at least 100 million activeusers Ruby, Daniel (June 6, 2023). "YouTube...
there were over 50 million Signal users, 980 million monthly activeusers of WeChat and 1.3 billion monthly users of WhatsApp Messenger. Instant messaging...
email service provided by Google. As of 2019,[update] it had 1.5 billion activeusers worldwide, making it the largest email service in the world. It also...
(texting). Users can reply to posts with text, images, GIFs, and image macros. Direct messages send private messages to designated users rather than...
users from making many purchases via the app. Tote users however were amassing large collections of favorite items and sharing them with other users....
largest academic social network in terms of activeusers, although other services have more registered users, and a 2015–2016 survey suggests that almost...
system can distinguish a logged-in user from other users and might use this property to store a history of users' actions or activity, possibly without...
With over 500 million users, it is one of the world's largest social networks and the fifth-most visited website in the world. Users can share text messages...
emphasis on users interacting with virtual stickers and augmented reality objects. In July 2021, Snapchat had 293 million daily activeusers, a 23% growth...
150 million monthly activeusers and 19 million weekly active servers. It is primarily used by gamers, although the share of users interested in other...
preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content...
world's largest standalone mobile app in 2018 with over 1 billion monthly activeusers. WeChat has been described as China's "app for everything" and a super-app...
As of November 2020[update], Brainly reported having 15 million daily activeusers, making it the world's most popular education app. In 2024, FlexOS reported...
announced that it had over 20 million active monthly users, and later in September, the company reported that users had streamed 132 million hours of content...
Surprisingly, Instagram racked up 25000 users on the day of its launch. It soon grew up with one million users within 3 months, which made investors turn...
25 are active and 0 are closed. The active sites have 135,128 articles. There are 2,659,170 registered users of which 1,216 were recently active. The top...
Twitter had 330 million activeusers and Instagram had 800 million users.[citation needed] Then in 2021 Facebook had 2.89 billion users[citation needed] and...
over 450 million registered users and the number of monthly activeusers was over 121 million. 70% of the platform users are reportedly born after 1990...
Global Information