For the Gucci Mane song, see Publicity Stunt (song).
Publicity stunt in Salt Lake City, 1910: "Little Hip" the elephant, advertising newspaper and theater.Austin A40 Sports, c. 1951. To promote the A40 Sports, Leonard Lord, Chairman of Austin, bet Alan Hess of the company's publicity department that he could not drive round the world in 30 days in the car. In 1951, an A40 Sports driven by Hess[1] achieved the round-the-world feat in 21 days rather than the planned 30 (with assistance of a KLM cargo plane) – though the stunt had no eventual impact on sales.[2]In 2013 in several large German cities, Planet Earth Account Community Enterprise (PEACE) organized events where money was distributed to the public via a balloon.[3]
In marketing, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs.[4] Such events are frequently utilized by advertisers and celebrities, many of whom are athletes and politicians.
Organizations sometimes seek publicity by staging newsworthy events that attract media coverage. They can be in the form of groundbreakings, world record attempts, dedications, press conferences, or organized protests. By staging and managing these types of events, the organizations attempt to gain some form of control over what is reported in the media. Successful publicity stunts have news value, offer photo, video, and sound bite opportunities, and are arranged primarily for media coverage.[5]
It can be difficult for organizations to design successful publicity stunts that highlight the message instead of burying it. The importance of publicity stunts is for generating news interest and awareness for the concept, product, or service being marketed.[6]
^"Austin A40 Sports". Austin Memories. Archived from the original on 2009-01-05.
^"Motoring Memories: Austin A40 Sports, 1951–1953". Canadian Driver, June 15, 2007, Bill Vance.
^"Money rain over Frankfurt am Main". www.cna.org. Archived from the original on 2015-01-01. Retrieved 2015-01-01.
^"Advertising". The Balance Careers. Retrieved 2019-02-01.
^Cutlip, Scott; Center, Allen; Broom, Glen (1985). Effective Public Relations. Englewood Cliffs, new Jersey: Prentice Hall. pp. 8–9. ISBN 0-13-245077-1.
^Horton, James. "Publicity Stunts What Are They? Why Do Them?" (PDF). Archived from the original (PDF) on 2016-03-04. Retrieved 2008-10-15.
marketing, a publicitystunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicitystunts can be...
positive publicity; these events are known as publicitystunts. Publicity originates from the French word publicité 'advertisement'. Publicity as a practice...
died of cervical cancer. The next day, she revealed that it was a publicitystunt to raise awareness on the disease. Pandey was born to a family from...
of the 1950s and early 1960s, Mansfield was known for her numerous publicitystunts and open personal life. Although her film career was short-lived, she...
Gnasher (/næʃə/) is a fictional comic strip character that appears in the British comic magazine The Beano. He is the pet dog of Dennis the Menace, who...
television series). Burns and Allen frequently used running gags as publicitystunts. During 1932–33, they pulled off one of the most successful in the...
Stunt casting is the use of a gimmick or publicitystunt to fill a role in a television series, film, or theatre production. The casting itself can range...
institutions in which the pair were housed, in breach of the injunction against publicity that had been renewed early in 2001. In December that year, the paper...
The Crash at Crush was a one-day publicitystunt in the U.S. state of Texas that took place on September 15, 1896, in which two uncrewed locomotives were...
medical issues. Her withdrawal prompted accusations of her staging a publicitystunt, though, she has clarified that she filed the application as late as...
an interest in the history of public relations and the art of the publicitystunt. He attended King's Stanley Junior School and St Peters High School...
The Global Oreo Vault was a 2020 publicitystunt by Nabisco in which the Oreo cookie recipe was stored in a concrete bunker nearby to the Svalbard Global...
who took part in one play in one game for the Kentucky Colonels as a publicitystunt in 1969. (The shortest signed ABA players were Jerry Dover and Monte...
New Song 'PublicityStunt'". XXL. Retrieved April 11, 2023. Shifferaw, Abel (March 4, 2022). "Gucci Mane Releases New Song "PublicityStunt" Following...
apparently revealing that the Heenes had staged the incident as a publicitystunt. On October 18, 2009, Larimer County sheriff Jim Alderden announced...
Stunt swimming and trick swimming is swimming beyond using the traditional strokes and is usually performed for entertainment or for publicity. Synchronized...
co-starring Henry Fonda. Hill, whose stage name was the product of a publicitystunt by film producers, also went on to a successful television career in...
had been fired from the group. His firing was later revealed to be a publicitystunt that was called an April Fools' Day prank. Public Enemy, without Flavor...
fire caused by Top Gear's rival programme, it later was exposed as a publicitystunt, with the props replaced the following series. This series' highlights...
band Kelsy Karter & The Heroines. She is best known for her viral publicitystunt in which she supposedly tattooed a picture of Harry Styles on her face...
founded, where he confirmed that he invented the story of This Man as a publicitystunt. Natella admitted that he had fabricated the whole story and that he...
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