For the Cory Marks album, see This Man is (album). For the Jeremy Camp song, see This Man (song).
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The original "Dream Man" drawing, as published by Andrea Natella in 2008
This Man is a mysterious individual who has purportedly appeared in the dreams of numerous people around the world since 2006, yet his real-world identity remains unknown. In 2008, Italian sociologist and marketer Andrea Natella created a website called Ever Dream This Man? that focused on this phenomenon. According to the website, the first individual to report dreaming about This Man was a patient of a psychiatrist in New York City in 2006, and four other patients of the same psychiatrist also recognized the same face.[1] The website received over 9,000 accounts from people who claimed to have encountered This Man in their dreams, sharing their stories and drawings. Various theories were proposed to explain This Man's appearance, ranging from mundane to supernatural, but none were substantiated by evidence or investigation.
The website gained attention from the press and online users in October 2009 and became a viral sensation. This Man's notoriety spawned several internet memes that spoofed flyers of the website, references in films and television shows like The X-Files, and a manga series by Weekly Shonen Magazine. It eventually came out that This Man was a hoax, and was a guerrilla marketing campaign by Natella's advertising agency. Natella admitted that he had fabricated the whole story and that he had based the original sketch of This Man on a photo of his father when he was young. Natella said that he was inspired by the concept of dream invasion, which he had encountered in some movies and books, and that he wanted to explore the power of the internet to create and spread urban legends and collective myths.
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