Roasted-grain beverage popular as a coffee substitute
Postum
Product type
Roasted grain beverage
Owner
Post Holdings
Country
U.S.
Introduced
1895; 129 years ago (1895)[1]
Website
postum.com
Postum (US: /ˈpoʊstəm/) is a powdered roasted grain beverage popular as a coffee substitute. The caffeine-free beverage was created by Post Cereal Company founder C. W. Post in 1895 and marketed as a healthier alternative to coffee.[2]: 93 Post was a student of John Harvey Kellogg, who believed that caffeine was unhealthy. Post Cereal Company eventually became General Foods, then merged to Kraft Foods Inc. in 1990. Eliza's Quest Foods now owns the trademark rights and secret recipe of Postum.
The "instant" drink mix version was developed in 1912, replacing the original brewed beverage.[3] Postum is made from roasted wheat bran and molasses. In addition to the original flavor, coffee-flavored and cocoa-flavored versions have been introduced.
^Our roots on Postum website
^Cite error: The named reference pendergrast2010 was invoked but never defined (see the help page).
^Clarke, R.J.; Macrae, R., eds. (1987), Coffee (Volume 5): Related Beverages, Springer, pp. 98–99, ISBN 9781851661039
Postum (US: /ˈpoʊstəm/) is a powdered roasted grain beverage popular as a coffee substitute. The caffeine-free beverage was created by Post Cereal Company...
Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American consumer packaged goods food manufacturer...
her father's death in 1914, she became the owner of the rapidly growing Postum Cereal Company, founded in 1895. She inherited a US$ 20 million fortune...
predecessor was established in the United States by Charles William Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods"...
acorns were used to make coffee,[where?] as were roasted chicory and grain. Postum, a bran and molasses beverage, also became a popular coffee substitute during...
"Postum Cereals" in Battle Creek, Michigan, in 1895. Post's first product was not a cereal, however, but a roasted, cereal-based beverage, Postum. Postum's...
Clarence Birdseye in 1922 to market frozen fish, being then acquired by the Postum Cereal Company in 1929. The company was then owned by other firms such as...
Species †A. petri (Amalitzky, 1922 [originally Anna petri]) (type) †A. postum Ivachnenko, 2011. Synonyms Anna Amalitzky, 1922 (preoccupied Risso, 1826)...
In 1942 during World War II, General Foods Corporation, successor to the Postum Company established by Charles William Post, contracted to supply instant...
million (approximately $335 million in 2021 dollars) to Goldman Sachs and the Postum Company, which eventually became General Foods Corporation. General Foods...
coffee substitute. Drink portal Barley water Caffè d'orzo Caro (drink) Postum List of barley-based beverages Roasted grain beverage Allan, M. Carrie;...
with the Curtiss Aeroplane and Motor Company to become Curtiss-Wright. Postum Inc. changed its name to General Foods. Victor Talking Machine was replaced...
measure, since Sanka directly competed with its noncaffeine coffee substitute Postum. The bright orange label that made Sanka easily identifiable to consumers...
or expensive. Several well-known cereal coffee brands are Nestlé Caro, Postum, and Inka. Other brands can be found at health food stores and at some grocery...
another drink mix produced by Nestlé Nestlé Milo Ovaltineys Ovalteenies Postum Swiss chocolate "L'histoire". www.wander.ch (in French). Retrieved 30 August...
Bennett Close. She was the granddaughter of C.W. Post (1854–1914) whose Postum Cereal Company was the predecessor of the General Foods Corporation. She...
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