Positioning theory is a theory in social psychology that characterizes interactions between individuals. "Position" can be defined as an alterable collection of beliefs of an individual with regards to their rights, duties, and obligations. "Positioning" is the mechanism through which roles are assigned or denied, either to oneself or others. The theory describes malleable roles and storylines that determine the boundaries of future acts and the meanings of what people say and do. The theory expands upon the work of psychologist Lev Vygotsky, especially his theory of zone of proximal development (ZPD). It emphasizes the interdependence of positions, speech and other acts, and storylines that arise from them; a change in any one aspect affects the other two. The theory provides a framework to understand a person's specific behavior by considering social, individual, and moral factors.
There are three orders of positioning based on how positions are assumed: first-, second- and third-order positioning. Positioning can also be classified into various types depending on the specifics of the situation; these include self, other, tacit, intentional, interactive, reflexive, moral, personal, indirect, and malignant positioning. Positioning theory originated in the 1990s from Positioning: the discursive production of selves, which looked to solve a problem that arose "out of a discussion about the problems inherent in the use of the concept of role in developing a social psychology of selfhood".[1] Since its inception, Positioning theory has been developed further with contributions from Bronwyn Davies, Rom Harré, Luk Van Langenhove, and Fathali Moghaddam. The theory has provided a structure for social discourse analysis, and it has been used to study various social situations. Its application has extended into fields such as education, anthropology, communication, and political science.
^Davies, R., and Harré, R. (1990). Positioning: the discursive production of selves. J. Theory Soc. Behav. 20, 43–63. doi:10.1111/j.1468-5914.1990.tb00174.x
and 21 Related for: Positioning theory information
moral, personal, indirect, and malignant positioning. Positioningtheory originated in the 1990s from Positioning: the discursive production of selves, which...
Positioning may refer to: Positioning (marketing), creating an identity in the minds of a target market Positioningtheory, a theory in social psychology...
technologies can enhance the usefulness of the GPS positioning information. It provides critical positioning capabilities to military, civil, and commercial...
consulting firm. He was the founder and pioneer of positioningtheory and also marketing warfare theory. Trout started his business career in the advertising...
unlike traditional learning theories which require reinforcement or punishment for learning to occur. Positioningtheory – focuses on the moral orders...
with the Cambridge Social Ontology Group, and refers to it as social positioningtheory. Lawson's conception of social ontology has been in part derived through...
However, in order to make the positioning signals become ubiquitous, integration between GPS and indoor positioning can be made. Currently, GNSS receivers...
(disambiguation) Positioning (disambiguation) All pages with titles containing Position This disambiguation page lists articles associated with the title Position. If...
The Big Bang Theory is an American television sitcom created by Chuck Lorre and Bill Prady, both of whom served as executive producers and head writers...
Robert. "Dominant Theory". Nerve. Archived from the original on 2008-01-26. Retrieved 2008-02-02. BabyCenter (May 2007). "Sexual positions for baby-making"...
and is thus in a different frame of reference under the theory of relativity. Global positioning systems such as GPS, GLONASS, and Galileo, must account...
cable position transducer) Ultrasonic sensor List of length, distance, or range measuring devices Positioning system David S. Nyce: Linear Position Sensors:...
involves creating a position in the mind of the collective consumer. Several techniques enabled the practical use of positioningtheory. Perceptual mapping...
to select principles impartially and rationally. In Rawls's theory the original position plays the same role that the "state of nature" does in the social...
In physics, string theory is a theoretical framework in which the point-like particles of particle physics are replaced by one-dimensional objects called...
A Theory of Justice is a 1971 work of political philosophy and ethics by the philosopher John Rawls (1921–2002) in which the author attempts to provide...
multiple GNSS systems for user positioning increases the number of visible satellites, improves precise point positioning (PPP) and shortens the average...
contributor to this viewpoint. Aveling, Harry 2005. “Two Approaches to the Positioning of Translations: A Comparative Study of Itamar Even-Zohar's Polysystem...
Object relations theory is a school of thought in psychoanalytic theory and psychoanalysis centered around theories of stages of ego development. Its concerns...
expanded this balanced position. Though the theory has received much criticism, it remains a pillar of contemporary sociological theory. Sociologist Anthony...