Former creative director of New Nation, host and judge of the corporate reality television series The Firm and host of Brand Malaysia with Peter Pek
Website
peterpek.com
Peter Pek is a Malaysian businessman, and the chief executive of the World Branding Forum, a global non-profit organisation that manages and supports a range of programmes.[2] He is also the executive producer of the World Branding Awards.[1] He is the former creative director of New Nation, a British tabloid;[3] the editor-in-chief of Food & Beverage magazine;[4] and publisher of Malaysian Superbrands;.[5] He was a host and judge of the corporate reality television series The Firm.[6][7] He also starred in The Firm with Chan Boon Yong. The second season of the hit show premièred on 2 August 2008.[8] Peter died on 21 November 2018.
^ abCite error: The named reference timeslive-mtn was invoked but never defined (see the help page).
^"World Branding Forum Sponsors Museum of Brands, Packaging and Advertising Education Project". Boston Globe. 9 February 2015. Retrieved 13 February 2015.
^"New weekly tabloid set to hit the shelves". (29 November 1996). Design Week, p. 5.
^"CKFE 2000 expected to draw more participants". (Sept 2000). Food & Beverage, p. 43. ISSN 0119-7932.
^Pek, Peter (2002). Superbrands: An insight into more than 80 of Malaysia’s Superbrands. Volume 1. Superbrands. ISBN 983-40878-0-2.
^Huong, Thomas (17 August 2008). Passion for German cars Archived 22 August 2008 at the Wayback Machine. Cars.Bikes.Trucks., New Sunday Times. Retrieved 25 August 2008.
^Chandran, Sheela (27 June 2007). You’re fired! – Watch how 10 contestants battle to scale the corporate ladder in Ntv7’s The Firm.. The Star. Retrieved 27 June 2007.
^Taib, Shuib (28 June 2007). Looking for the head honcho. New Straits Times. Retrieved 1 July 2007.
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