"Personals" redirects here. For other uses, see Personal (disambiguation) and The Personals (disambiguation).
The personals section in the January 13, 1914, issue of The Seattle Star
A personal advertisement, sometimes called a contact ad, is a form of classified advertising in which a person seeks to find another person for friendship, romance, marriage, or sexual activity. In British English, it is commonly known as an advert in a lonely hearts column. In India, it is a dating ad or matrimonial ad.
The earliest personal ads were placed in newspapers among other classified ads, and typically had matrimony as the objective. As interest in personal ads grew, newspapers provided personals sections specifically for those ads. Later, newspapers and magazines for the sole purpose of personal ads were published. Lonely hearts clubs were organized in the 20th century to provide listings of ads to their fee-paying members. With the advent of the Internet, personal ads began to appear on online sites as well, eventually turning into profiles on dating sites and apps.
Personal ads have been described by a researcher as "a valuable way of finding potential mates for those whose social world has been artificially constrained by contemporary urban life and the demands of modern employment practices".[1] However, personals have also been used by criminals—con artists, fraudsters, and killers—to find and lure victims.
Public opinion toward personal ads varies over time, from disapproval and suspicion in the 17th and 18th centuries to a patriotic service in the United States during the Civil War and to general public acceptance in modern day.
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and 22 Related for: Personal advertisement information
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monthly or weekly. Advertisements are sometimes accompanied by small pictures of items for sale, or in the case of personaladvertisements pictures of the...
were men she enticed to visit her rural Indiana property through personaladvertisements), while some sources speculate her involvement in as many as 40...
leaves the house to travel north again. Sometime later he sees a personaladvertisement in a newspaper placed by Maria's family, offering him a home and...
marriage, but sometimes for casual relationship or friendship. Personaladvertisement Meet market Flirting Pick-up line Singles event Courtship Dating...
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adoptive parents of another racial or ethnic group Interracial personals, advertisements Interracial pornography, a form of visual pornography depicting...
defraud homosexual men. Nix and his prison syndicate would place personaladvertisements in national homosexual magazines. When men would respond to these...
personals or interracial personal ads are personaladvertisements intended to find romantic partners or friends of other races. Interracial personals...
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it? "Personal Jesus" is written in the key of F♯ minor with a tempo of 130 beats per minute in 12 8 time. Prior to its release, advertisements were placed...
held the call sign WLTM until June 1987 Would like to meet, in personaladvertisements This disambiguation page lists articles associated with the title...
was soon notified. Adhering to the kidnappers' instructions, a personaladvertisement signed "Percy Minnie" was placed in the Seattle Post-Intelligencer...
term "personal computer". Yale Law School librarian Fred Shapiro notes an early published use of the phrase in a 1968 Hewlett-Packard advertisement for...
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