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In India, paid news is the practice of cash payment or equivalent to journalists and media organizations by individuals and organizations so as to appear in their news articles and to "ensure sustained positive coverage".[1][2] This practice started in the 1950s and has become a widespread organized activity in India through formal contracts and "private treaties".[3][4] Pioneered by Bennett, Coleman & Company, Ltd. (B.C.C.L.) group through their Times of India publication and widely adopted by groups such as The Hindustan Times, Outlook and others,[5] the practice was brought to Western media attention in 2010.[6] Paid news financially benefits the "individual journalists and specific media organizations" such as newspapers, magazines and television channels according to a 2010 investigative report of the Press Council of India.[4] It is paid for by politicians, organizations (for profit and non-profit), brands, movies and celebrities who seek to improve their public image, increase favorable coverage and suppress unfavorable information.[5][2][7]
The widespread "paid news" practice in India has been criticized because it diverts the coverage to whoever is willing to pay and selectively presents information that makes the paying customer appear in a favorable light, instead of presenting everything that is significant and necessary for the public to obtain a complete understanding. Paid news corrupts the information and deceives the newspaper-magazine reader or the television audience, particularly given the Indian practice of "not making it clear that the news item has been paid for", state James Painter and John Lloyd.[8][9]
^Usha M. Rodrigues; Maya Ranganathan (2014). "Paid News: Cocktail of Media, Business and Politics". Indian News Media: From Observer to Participant. SAGE Publications. pp. 121–127. ISBN 978-93-5150-158-9.
^ abMudgal, Vipul (2015). "News for Sale: 'Paid News', Media Ethics, and India's Democratic Public Sphere". Media Ethics and Justice in the Age of Globalization. London: Palgrave Macmillan. pp. 100–120. doi:10.1057/9781137498267_6. ISBN 978-1-349-50520-3.
^Cite error: The named reference pcoi2010 was invoked but never defined (see the help page).
^ abCite error: The named reference pcscreport was invoked but never defined (see the help page).
^ ab"Citizens Jain Why India's newspaper industry is thriving". Ken Auletta. New Yorker. 8 October 2012. Retrieved 20 April 2018.
^India : 'Paid news' scandal hits major newspapers The Guardian, UK, 4 January 2010.
^"News You can Abuse" Outlook, Anuradha Raman (December 2009)
^John Lloyd (2013). James Painter (ed.). India's Media Bloom: The Good News and the Bad. Reuters Institute for the Study of Journalism, University of Oxford. pp. xii, 14–15, 19–20.
^V Mudgal (2015). "News for Sale: 'Paid News', Media Ethics, and India's Democratic Public Sphere". In S Rao and H Wasserman (ed.). Media Ethics and Justice in the Age of Globalization. Palgrave Macmillan. pp. 100–103. doi:10.1057/9781137498267_6. ISBN 978-1-349-50520-3.
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