PVI Virtual Media Services is one of the companies behind the virtual yellow-down-line shown on television broadcasts of American football games in the United States and Canada.[1] Founded in 1990 as Princeton Electronic Billboard,[2] PVI Virtual Media Services was a wholly owned subsidiary of Cablevision Systems Corporation (NYSE: CVC)[3] with a research and operations facility in Lawrenceville, NJ before being acquired by ESPN[4] in December, 2010.
^[1] "Hut, hut, HDS signs on for one HD NFL telecast a week while ABC begins new MNF season in HD" Ken Kerschbaumer, Broadcasting & Cable. 2003.
^[2] RESPONSIBLE PARTY/BROWN WILLIAMS; Placing Products, Digitally, on TV, by Kathleen Carroll in the NY Times, October 14, 2001
^[3] "BRIEFING: BUSINESS; VIDEO IMAGE COMPANY" by John Holl. New York Times, February 11, 2001
^[4] ESPN Buys PVI Intellectual Property From Cablevision
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