PB Max candy bar being brokenPB Max candy bar in wrapper
PB Max is a discontinued candy bar made in the United States by Mars, launched in 1989[1] or 1990.[2] They were made of creamy peanut butter over a square-shaped whole grain cookie, enrobed in milk chocolate with crunchy round cookie pieces. [3][4][5][6]
The peanut butter in PB Max was sweetened with sugar and hydrogenated vegetable oil to prevent separation. The label's serving suggestion was "1 piece" weighing 42 g, containing 240 calories, 5 g protein, 20 g carbohydrates, 16 g fat, and 150 mg sodium.[6]
Early television commercials for PB Max declared that the "PB" in its name didn't stand for things such as piggy banks, polka band, portly ballerina, platinum blonde, penguin black belt, pig basketball, plow boy, pure bliss, parachuting buffalo, or pink baboon — but that it, in fact, stood for peanut butter.[4][5]
According to former Mars executive Alfred Poe, PB Max was discontinued due to the Mars family's distaste for peanut butter despite $50 million in sales.[7]
^Hoover, Gary; Campbell, Alta; Spain, Patrick J. (1990). Hoover's handbook: profiles of over 500 major corporations. The Reference Press. p. 349. ISBN 9781878753007.
^"Mars Introduces New M&M Candy". The New York Times. Associated Press. 1990-11-09.
^New York State Department of Taxation and Finance: TSB-A-93 (38)S
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