Optimizely is an American company that provides digital experience platform software as a service.[4] Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.[5]
The company was acquired by Episerver in October 2020[6] and in January of 2021 Episerver announced that they were branding the combined company as "Optimizely".[7]
^ abcSegall, Laurie (23 April 2012). "Optimizely aims to give Obama 2012 a data edge". CNN. Retrieved 7 February 2014.
^ abc"YC-Funded Optimizely Makes It Remarkably Easy To Run A/B Tests On Your Website". TechCrunch. July 15, 2010. Retrieved August 29, 2013.
^ abc"Celebrities (but not Ashton Kutcher) share their top cloud & infrastructure picks at Y". VentureBeat. 2013. Retrieved August 29, 2013.
^Rodriguez, Michael (22 March 2021). "Optimizely Acquires Zaius To Improve Digital Experience Creation". Demand Gen Report. Retrieved 7 April 2021.
^"Optimizely raises $50 million to expand its A/B testing and experimentation platform". VentureBeat. 2019-06-18. Retrieved 2020-07-27.
^"Episerver Completes Acquisition of Optimizely". MarTech Advisor. October 21, 2020. Retrieved October 21, 2020.
^Ha, Anthony (January 27, 2021). "Following acquisition, Episerver rebrands as Optimizely". Techcrunch. Retrieved February 6, 2021.
Optimizely is an American company that provides digital experience platform software as a service. Optimizely provides A/B testing and multivariate testing...
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