Political campaign strategy focusing on deficiencies of the opposition.
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Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging.
Deliberate spreading of such information can be motivated either by honest desire of the campaigner to warn others against real dangers or deficiencies of the described, or by the campaigner's dishonest ideas on methods of winning in political, business or other spheres of competition against an honest rival. However, if the mudslinging statements can be proved to be correct, mudslinging takes the moral dimension of an opponent's duty serving the greater good by exposing the weakness of the other candidate.
The public image of an entity can be defined as reputation, esteem, respect, acceptance of the entity's appearance, values and behaviour by the general public of a given territory and/or a social group, possibly within time limits. As target groups of public and their values differ, so negativity or positivity of a public image is relative; thus, to be successful, negative campaigning has to take into account current values of the group it addresses. The degree of strictness in practicing the group's values as opposed to its tolerance for violating the norms has also to be taken into consideration.
and 28 Related for: Negative campaigning information
Negativecampaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described...
January 2005 Bike, William S. (28 March 2004). Campaign Guide: NegativeCampaigning. CompleteCampaigns.com. City: San Diego. Retrieved on 3 August 2005...
and Richard Davis, Campaigning Online: the Internet in U.S. Elections. Oxford University Press, 2003. Justin A. Gravely. " Campaigning on American soil...
grassroots movement known as "Minnesota Compact" attempted to combat negativecampaigning that was rampant in the state, though what was proposed remained...
27, 1999). "Mexico Imports American-Style Campaigning". "Ex-McCain aide outfoxes Latin America's campaign gurus in Panama race | Fox News". Fox News...
individuals, commonly used during political campaigns. Canvassing can be done for many reasons: political campaigning, grassroots fundraising, community awareness...
voters. Attack ads often form part of negativecampaigning or smear campaigns, and in large or well-financed campaigns, may be disseminated via mass media...
advantageous where any combination of three conditions apply: The negativecampaigning is targeted (by direct mail, telephone "push polls", or the like)...
negativecampaigning. Indeed, the term is commonly (and confusingly) used in a broader sense to refer to legitimate polls that aim to test negative political...
Bigg Boss OTT. The social media clash was fueled by allegations of negativecampaigning costing 25 lakh rupees, was later clarified as a misunderstanding...
as well as a negative or divisive tone throughout campaigning. After discussing a potential merger for some time, Ahn withdrew his campaign on 3 March,...
A campaign manager, campaign chairman, or campaign director is an individual whose role is to coordinate a political campaign's spending, broad tactics...
group's reputation, credibility, and character. Like negativecampaigning, most often smear campaigns target government officials, politicians, political...
Campaign finance, also known as election finance, political donations or political finance, refers to the funds raised to promote candidates, political...
election campaigns to engage all sectors of the population. The nature of elections also varies between nations. In the United States, negativecampaigning and...
mathematics, a negative number represents an opposite. In the real number system, a negative number is a number that is less than zero. Negative numbers are...
fear-based advertising works. While using fear in ads has generated some negative reactions by the public, there is evidence to show that "shockvertising"...
step towards communism. Negativecampaigning funded by the film industry was used against Sinclair to favor the Merriam campaign, as depicted in the 2020...
witness Negativecampaigning Poisoning the well Presumption of guilt Race card Red herring Reputation Shooting the messenger Smear campaign Straw man...
collection of information but also how it is utilized, as a component of negativecampaigning. In the 1st century BC, Cicero is said to have gathered information...
(November 21, 2016). "Voters' evaluations of the campaign: Campaign viewed as heavy on negativecampaigning, light on issues". Retrieved March 8, 2018 Tiefenthaler...
Internet activism has created a new generation of negativecampaigning where a political campaign can create attack ads within an hour of a politician...
independent expenditure, in elections in the United States, is a political campaign communication that expressly advocates for the election or defeat of a...
Annie (October 15, 2012). "'Dancing With the Stars' recap: Not so negativecampaigning". Entertainment Weekly. "Rocco DiSpirito Promotes Food Drives". Do...
Political campaign staff are the group of people who formulate and implement the strategy of a political campaign. Campaign staffs are generally composed...
International Union. Both Whitman and Brown were criticized for negativecampaigning during the election. During their final debate at the 2010 Women's...
NegativeCampaigning a Bad Name". The Wall Street Journal. Young Harris, Georgia. McNeely, Dave (October 15, 1989). "Mattox's tax, lottery campaign resembles...
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