The Nabisco Shredded Wheat Factory is a defunct factory which originally produced variants of Shredded Wheat breakfast cereal in Welwyn Garden City, Hertfordshire, U.K. It was designed by architect Louis de Soissons who wanted to encourage companies to set up operations in garden cities. The design and ideals of the Welwyn Garden City factory were inspired by an existing one in Niagara Falls, United States, also operated by the Shredded Wheat Company of America. Two buildings were functional at the time of its opening, a southern grain silo complex with 18 units and a western three–storey production area. Further expansions to the factory took place in the 1930s and 1950s with the addition of 27 silos, a new production area and office space.
The factory is considered to be a local landmark, with its image used heavily in marketing for Shredded Wheat to portray the cereal as healthier and more hygienic than alternatives. Some buildings on the site were granted Grade II heritage status by Historic England on 16 January 1981. Since its closure in 2008, there have been proposals to redevelop the factory as a brownfield site for residential and commercial purposes. Parts of the factory have been demolished in preparation for anticipated construction work, including the newer 1930s silos.
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The NabiscoShreddedWheatFactory is a defunct factory which originally produced variants of ShreddedWheat breakfast cereal in Welwyn Garden City, Hertfordshire...
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contract with Nabisco.[citation needed] The National Biscuit Company acquired the ShreddedWheat Company, maker of Triscuit and ShreddedWheat cereal, and...
the breakfast cereal ShreddedWheat, formerly made by Nabisco. With its large white silos, the disused NabiscoShreddedWheatFactory is a landmark on rail...
size changed to 2-inch (51 mm) squares. In 1928, the ShreddedWheat Company was purchased by Nabisco. In 1935, producers began spraying the crackers with...
in its development over the next 60 years. He designed the NabiscoShreddedWheatFactory for the eponymous Canadian company. Other important early projects...
age of 23, and she took up work as a welfare officer in the Nabiscoshreddedwheatfactory in Welwyn Garden City. Tyrone Guthrie, due to direct a season...
fare: "a ShreddedWheat drink, ShreddedWheat biscuit toast, roast turkey stuffed with ShreddedWheat, and ShreddedWheat ice cream". The factory itself...
and made shooting difficult - the 5pm hooter from the nearby Nabiscoshreddedwheatfactory and the adjacent main-line railway were amongst the distractions...
competing groups combined 114 factories and formed the National Biscuit Company (Nabisco). Joseph Loose was a member of Nabisco's Board of Directors, and in...
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produced by Nabisco's former UK division but was later made by Cereal Partners under the Nestlé brand at a factory in Welwyn Garden City. The factory opened...
1872. Kourabiedes – Greek shortbread. Lorna Doone – a brand produced by Nabisco. Ma'amoul – a shortbread pastry in Arab countries filled with dates, pistachios...
remaindered Kitmaster stock in plain packaging to fulfil a Nabisco promotion which ran on ShreddedWheat packets during early 1963. These were: Kit No 2 - BR...
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