Music in advertising refers to music integrated into mass electronic media advertisements to enhance its success. Music in advertising affects the way viewers perceive the brand by different means and on different levels, and "can significantly affect the emotional response to television commercials."[1] It also affects the musicians whose music is featured in advertisements.
^Bruner, Gordon C. (1990). "Music, Mood, and Marketing". Journal of Marketing. 54 (4): 94–104. doi:10.2307/1251762. JSTOR 1251762.
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