Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message.[1] The MMS standard extends the core SMS (Short Message Service) capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slideshow[2] of multiple images, or audio.
The most common use involves sending photographs from camera-equipped handsets. [citation needed][needs update] Media companies have utilized MMS on a commercial basis as a method of delivering news and entertainment content, and retailers have deployed it as a tool for delivering scannable coupon codes, product images, videos, and other information.
The 3GPP and WAP groups fostered the development of the MMS standard, which is now continued by the Open Mobile Alliance (OMA).
Multimedia messaging service was built using the technology of SMS messaging, first developed in 1984[2] as a captive technology which enabled service providers to "collect a fee every time anyone snaps a photo."[3]
The commercial introduction of MMS started in March 2002.[4]
Between 2010 and 2013, MMS traffic in the U.S. increased by 70% from 57 billion to 96 billion messages sent.[5] This is due in part to the wide adoption of smartphones.
^"How to send a PXT". Vodafone Hutchison Australia Pty Limited. 2015. Archived from [by Google.http://vodafone.intelliresponse.com/index.jsp?id=1576&question=How+to+send+a+PXT&requestType=NormalRequest&source=100 the original] on 2017-05-10. Retrieved 2016-02-02. PXT is a really easy way to send a picture, sound, video, animation or text to another phone or email address. They're also known as MMS, picture messages or multimedia messages. [...] If you're used to sending TXT messages, sending a PXT is pretty similar.{{cite web}}: Check |url= value (help)
^ ab"The History of Multimedia Messaging (MMS) - MMS London". www.mmsworldlondon.com. Archived from the original on 2017-05-04. Retrieved 2016-12-27.
^Parks, Bob (October 2000). "Wired Magazine, The Big Picture - Philippe Kahn". Wired. Archived from the original on 2006-03-26. Retrieved 2006-04-20.
^Le Bodic, Gwenaël (2005). Mobile Messaging Technologies and Services: SMS, EMS and MMS (2nd ed.). John Wiley & Sons. p. 208. ISBN 0-470-01143-2.
^"CTIA's Annual Survey Says US Wireless Providers Handled 3.2 Trillion Megabytes of Data Traffic in 2013 for a 120 Percent Increase Over 2012". www.ctia.org. Archived from the original on 2014-07-23. Retrieved 2014-07-29.
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