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Mojave Experiment
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The Mojave Experiment was an advertising campaign conducted by Microsoft for Windows Vista in 2008. The campaign was part of Microsoft's efforts to change what it felt was an unfair negative consumer perception of the operating system.[1]Mojave spanned a series of advertisements that consisted of individuals being shown a demonstration of Windows Vista by Microsoft; however, the operating system was rebranded in disguise as a new version of Windows codenamed "Mojave," which was not revealed during the demonstration.[1][2]
Prior to the demonstration, participants generally gave a negative assessment of Windows Vista. In contrast, reviews for "Mojave" were positive, with participants stating that they intended to use or purchase the operating system for themselves; the same participants were astonished when they were told that "Mojave" was Windows Vista.[1][2][3] The campaign implied that negative consumer perception was largely the result of preconceived notions about the operating system.[3][4]
^ abcFried, Ina (July 24, 2008). "Microsoft looks to 'Mojave' to revive Vista's image". CNET. CBS Interactive. Retrieved June 4, 2015.
^ abFried, Ina (July 25, 2008). "Mojave experiment gets a Web site". CNET. CBS Interactive. Retrieved June 14, 2015.
^ abProtalinski, Emil (July 24, 2008). "Microsoft lies to XP users and they start to love Vista". ArsTechnica. Condé Nast. Retrieved June 10, 2015.
^Manjoo, Farhad (August 4, 2008). "Wandering Through the Desert With Windows". Slate. The Slate Group. Retrieved December 26, 2016.
The MojaveExperiment was an advertising campaign conducted by Microsoft for Windows Vista in 2008. The campaign was part of Microsoft's efforts to change...
called the MojaveExperiment that depicted a group of people being asked to evaluate what is purported to be a new operating system codenamed "Mojave". Participants...
Look up Mojave or Mohave in Wiktionary, the free dictionary. Mojave or Mohave most often refers to: Mojave Desert Mojave River Mohave people Mojave language...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
the cloud can involve longer routes with multiple hops. Through their experiments with Xbox Cloud, Microsoft has discovered that satellite connections...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
Campaigns "Where do you want to go today?" (1994) "Champagne" (2002) "MojaveExperiment" (2006) "I'm a PC" (2008) "Scroogled" (2012) Criticism Bundling of...
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