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Radio station
Mirchi FM
Broadcast area
95% of Fiji's population and streaming live to the World
Mirchi FM is a Fiji Hindi-language radio station in Fiji. The station broadcasts on the 97.8 frequency[1] to the cities of Suva, Navua, Nausori, Labasa, Savusavu, Nadi, Denarau, Mamanuca and Lautoka. The station also broadcasts on the 97.6 MHz frequency to the towns of Coral Coast and Ba. The station broadcasts on 98.0 megahertz to the town of Tavua, and on 98.2 megahertz to Rakiraki and Nabouwalu.[2] Mirchi FM is Fiji's first Hindi FM radio.
It is operated by Fiji Broadcasting Corporation, the company which also owns FBC TV, Radio Fiji One, Radio Fiji Two, Bula FM, 2day FM-Fiji, and Gold FM-Fiji in Fiji.[3][1]
Mirchi FM was launched as 98FM on July 1, 1989. It later transformed into Radio Rajdhani before being rebranded as Bula 98 FM in 1998. In 2004, the station underwent another name change to Radio Mirchi. Enhancing its business perspective, the station adopted the name Mirchi FM on August 1, 2009.[4] The main competitors of Mirchi FM are Communications Fiji Limited owned Radio Navtarang and Radio Sargam.
Mirchi FM is airing entertainment shows like Mast Morning, Saheli, Raftaar, Sham-e-Guzarish,Club Mircho, Mohabbato Ka Safar and Saturday Sports. Mirchi FM is essentially a music station featuring a range of popular Hindi songs from the 1990s to present era, including Bollywood music. Its target audience are younger listeners from the age of 18 to 40 years old.[1]
^ abc"Fiji Media, Language and Telecommunications Landscape Guide" (PDF). May 2021. p. 15. Retrieved 26 July 2023.
^"Mirchi FM - It's Hot". Mirchifm.fbc.com.fj. Retrieved 2012-07-04.
^"New TV station a hit - Fiji Times Online". Fijitimes.com. 2011-11-13. Archived from the original on 2012-12-16. Retrieved 2012-07-04.
^"Radio station launches new logo, name". Fijisun.com.fj. 2009-08-01. Retrieved 2012-07-04.
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