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Radio Mirchi
Broadcast area
National
Frequency
98.3 (exceptions in some cities)
Branding
Radio Mirchi
Programming
Format
Contemporary hit radio
Ownership
Owner
ENIL
Sister stations
Mirchi Love, Mirchi Indies
History
First air date
2001
Links
Website
www.mirchi.in
Radio Mirchi ("Mirchi" in Hindi meaning red chilli), also known as 98.3 Mirchi, is a nationwide network of private FM radio stations in India. It is owned by the EntertainmentNetwork India Ltd (ENIL),[1] which is one of the subsidiaries of The Times Group. The tagline of Radio Mirchi is "Mirchi Sunnewaale Always Khush!" ("Mirchi Listeners are Always Happy!").[2] It is the first privately owned radio station in India.
Radio Mirchi maintains weekly music charts, or record charts, for India. The most followed charts are Mirchi Top 20 (Bollywood Songs, now celebrities select their favourites) and Indie Pop 10 (Independent Music). Both of these charts are a ranking of recorded music according to popularity. These charts are published on a weekly basis in the Indian English-language daily newspaper, The Times of India, and on Radio Mirchi's official website.
Mirchi has its stations in India and also in GCC countries: UAE, Qatar, and Bahrain.[3]
As per the latest IRS data[4] released in 2017, Radio Mirchi has emerged as the number one FM broadcaster in Delhi and Mumbai, as well as in the top 8 metros taken together.
^"ENIL's Q3 revenue grows 80% sequentially". economictimes.indiatimes.com. 11 February 2021.
^"Radio Mirchi changes signature tune after almost 10 years". economictimes.indiatimes.com. 21 July 2016.
^"Mirchi expands reach in Gulf with Bahrain launch". economictimes.indiatimes.com. 13 May 2021.
^"Numbers tell the story". brendequity.economictimes.indiatimes.com. 4 April 2018.
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