Mike Boich was an employee at Apple Computer who was in charge of demonstrating the first Macintosh to software developers and potential customers.[1][2] He is notable as a technology evangelist who persuaded developers to write computer software.[3][4][5] He was instrumental in hiring Apple entrepreneur Guy Kawasaki.[6][7] His name is listed — as credited — inside the original Macintosh 128k.
^Boich, Mike. "Interview with Mike Boich as Apple turns 30". sfgate.com. Retrieved 4 May 2014.
^Andy Hertzfeld, December 2005, O'Reilly Publishing, Revolution in the Valley, (book) accessed June 9, 2014
^Boich, Mike. "Macintosh Insiders Ten Years Later". stanford.edu. Archived from the original on 22 June 2013. Retrieved 4 May 2014.
^InfoWorld, April 11, 1988, InfoWorld Interviews: Mike Boich, Accessed June 9, 2014
^Jay Elliott, Dec 7, 2012, Entrepreneur magazine, Steve Jobs’s Tips for Hiring Your A-Team, Accessed June 9, 2014, "...Someone at Stanford gave Steve the name of Mike Boich, a former Stanford undergraduate who had gone on to earn an MBA at Harvard. Mike Boich ... tackled one of the toughest challenges facing the Macintosh when it was launched, coining the word “evangelists” for people on the team..."
^Kawasaki, Guy. "Macintosh 25th Anniversary Reunion: Where Did Time Go?". blog.guykawasaki.com/. Guy Kawasaki. Archived from the original on 21 June 2012. Retrieved 2 June 2014.
^The Nashville Post, The go-to Guy: Guy Kawasaki — the ‘father of evangelism marketing’ — will speak at Belmont in a presentation sure to intrigue entrepreneurs, Accessed June 9, 2014, "...the father of evangelism marketing. ... I wasn’t the first evangelist at Apple, though. That was Mike Boich..."
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