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Developer relations, abbreviated as DevRel,[1][2] is an umbrella term[2] within the realm of software engineering, covering the strategies for building mutually beneficial relationships between organizations and developers as the primary users, and often influencers on purchases, of a product.[3][4][5] Developer relations is a form of platform evangelism and the activities involved are sometimes referred to as a developer program or DevRel program.[4][6] A DevRel program may comprise a framework built around some or all of the following aspects:[4]
Developer marketing: Outreach and engagement activities to create awareness and convert developers to use a product.
Developer education: Product documentation and education resources to aid learning and build affinity with a product and community.
Developer experience: Resources like a developer portal, product, and documentation, to activate the developer with the least friction.
Developer success: Activities to nurture and retain developers as they build and scale with a product.
Community: Nourishes a community to maintain a sustainable program.
^Singh Gill, Pawanpreet (Jul 26, 2022). "What is Developer Relations?". Commudle. Retrieved 12 December 2022.
^ abLean, Sarah (June 23, 2021). "What is Developer Relations?". Techielass - A blog by Sarah Lean. Retrieved 4 March 2022.
^Revell, Matthew. "What is developer relations?". DevRel. Retrieved 4 March 2022.
^ abcLewko and Parton (April 23, 2021). "A Framework for Developer Relations". Developer Relations – The Book. Retrieved 4 March 2022.
^"How developers influence purchasing decisions in today's IT organizations". Stack Overflow. August 19, 2021. Retrieved 4 March 2022.
^Re:vere Communications (2021). "8th DevRel Survey State of Developer Relations 2021" (PDF). State of Developer Relations. Retrieved 4 March 2022.
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