September 11, 2001; 22 years ago (2001-09-11) (same day as September 11 attacks)
Availability
Terrestrial
Analogue
VHF band
Metro Gold, also known as 9 Gold, was a Hindi-language terrestrial television channel in India. The channel was a joint venture of both DD Metro and Nine Gold of Kerry Packer and Vinay Maloo of HFCL - Nine Broadcasting India; hence known as Metro Gold. During its first launch, the channel was more likely known as DD Metro channel's "primetime block" from 7 pm to 10 pm IST, where it showed its programmes only in the given three-hour span on DD Metro Channel. But when the programmes started becoming popular in the primetime slot, DD Metro tried to set up some realistic terms with Nine Gold, which created disagreement between the companies and led up the channel's closing.[1]
Metro Gold's programming was targeted at family audiences, and covered genres including drama, comedy, horror, and live events. Among its most successful programmes are Mamla Gadbad Hai, Saamne Wali Khidki, Tede Medhe Sapnay, and Chonch Ladi Re Chonch.[2]
After Metro Gold went off-air, it signed a contract with STAR Plus and sold off all of their shows to the channel. STAR Plus bought Nine Gold's entire library of programmes after signing the deal, and all of the programmes were re-aired on STAR Plus from the beginning.[3] Besides, all of Metro Gold's programmes now belong to (are claimed by) STAR Plus and known as theirs rather than DD Metro's, though they were aired on DD Metro channel. The reason was that HFCL - Nine Gold paid DD Metro 1.21 million rupees for the three hours of air-time on DD Metro and they had full claim and the right to sell their programmes to anyone, and when they signed a deal with STAR Plus, DD Metro had no say in it.[4]
^"Nine Gold orders shutdown of DD Metro division". Indian Television Dot Com Pvt Ltd. 21 June 2001.
^"DD rewinds to old hit shows on its Metro channel as Nine Gold shuts off". Indian Television Dot Com Pvt Ltd. 9 November 2001.
^"Star India buys Nine Gold content library". Rediff.com. 2003.
^"As DD Metro improves presence, HFCL Nine seeks 10-year deal". Indian Television Dot Com.
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