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Media Standard Print is a publication of the Bundesverband Druck und Medien (BVDM) (German Printing and Media Industries Federation, Berlin), available on its website. The publication contains instructions on how to produce data and proofs that are to be sent to a printer.[1] It is based on ProcessStandard Offset and therefore on the ISO standards 12647 and 15930. As such, it serves as the foundation for smooth cooperation between customer, prepress service provider and printer during media production, covering data formats, colour spaces, printing conditions, workflows, means of proofing, standards, black composition and much more.
Only those printing conditions adopted in ISO 12647-2 to -6 are permitted. In terms of data formats, only PDF files (ideally PDF/X-4 or PDF/X-1a) and TIFFs should be used for the delivery of individual images. Open files should be avoided. ICC profiles and the reference printing condition must be embedded with media neutral data or made available to the recipient.
A Media Standard Print conforming contract proof must contain the FOGRA media wedge, the measurement record, the colour profiles used, the time and date of the proof. The print of the media wedge should be measured. Colour measurement should be carried out in accordance with ISO 13655:2009 in measurement mode M1 on a white backing and the visual evaluation of the proof including its comparison with printed copies should be under a standard illuminant in accordance with ISO 3664:2009 (confirmed 2015).
Media Standard Print proposes three possible workflows: a 'media neutral' one, a 'media specific' one and a 'classic media specific' one. The media neutral workflow (RGB colours, Lab colours and so on; PDF/X-4) offers advantages if it has not yet been decided what press will be used for printing, allowing the black composition to be adjusted. The disadvantage of the ‘media neutral’ workflow is a degree of rendering uncertainty, since the gamut mapping should be carried out using the unstandardized perceptual rendering intent.
^"MediaStandard Print 2018 - Bundesverband Druck und Medien" (PDF). Bundesverband Druck und Medien. Retrieved December 13, 2023.
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