Marketing experimentation is a research method which can be defined as "the act of conducting such an investigation or test".[1] It is testing a market that is segmented to discover new opportunities for organisations.[2] By controlling conditions in an experiment, organisations will record and make decisions based on consumer behaviour. Marketing experimentation is commonly used to find the best method for maximizing revenues[3][4] through the acquisition of new customers. For example; two groups of customers are exposed to different advertising (test). How did consumers react to advertising compared to the other group? (measurable). Did the advertising increase sales for each group? (result).
^"Definition of "experiment" | Collins English Dictionary". www.collinsdictionary.com. Retrieved 2015-10-29.
^McDonnell, Elia (18 September 2012). "Marketing Experiments: From the Basics to the Cutting Edge". YouTube. Wharton Analytics. Retrieved 31 October 2015.
^"Marketing Research Design". 8 July 2008. Retrieved 29 October 2015.
^"What is experiment? Definition and meaning". Retrieved 28 October 2015.
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