Sustainable and fair trade certified denim brand based in The Netherlands
Not to be confused with Mudd Jeans.
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MUD Jeans
Established
2012
Founder
Bert van Son
Type
Private
Headquarters
Laren, The Netherlands
Products
Denim apparel
Website
mudjeans.eu
MUD Jeans is a denim brand based in the Netherlands that specializes in sustainable denim products.[1]
The company is a certified B-Corporation and adheres to the principles of the circular economy. It is achieved by using up to 40% post-consumer recycled content in its jeans, with the material sourced from discarded denim.[2] This discarded denim also comes from MUD Jeans customers, who can send their old jeans to the brand for free. In addition to regular purchasing, customers can also lease their jeans for a monthly fee, over a one-year period. After one year, customers can either keep their jeans, switch them for a new pair at a 10% monthly discount or return them for recycling or upcycling.
MUD Jeans uses specific production methods to reduce the environmental impact of the production of their jeans. Through reverse osmosis, their jeans manufacturing partner recycles 95% of the water used during production. Through the dry indigo method, their fabric manufacturing partner replaces traditional dyeing methods, which typically involves multiple dyeing baths, with a high pressure and dyeing foam application. To measure the exact environmental impact of their jeans, MUD Jeans carries out an annual Life-cycle assessment on each of their products. Through this, they communicate the water and CO2 impact of their products on their website. This concept, known as Lease A Jeans, was launched in 2013 and includes free repair services.[3]
^Blomquist, Christopher (2022-09-01). "Mud Jeans Goes Van Gogh". Sourcing Journal. Retrieved 2022-09-20.
^"Pioneering a lease model for organic cotton jeans". www.ellenmacarthurfoundation.org. Retrieved 2020-01-30.
^"Sustainable Brands". events.sustainablebrands.com. Archived from the original on 2017-05-10. Retrieved 2016-08-09.
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