Graphic mark, emblem, or symbol used to aid and promote public identification and recognition
"Logotype" redirects here. For the racehorse, see Logotype (horse).
This article is about the graphic mark or emblem. For other uses, see Logo (disambiguation).
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures.Coat of arms of the Chiswick Press
A logo (abbreviation of logotype;[1] from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.
In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word.[2] By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.[3]
^"logo". Lexico UK English Dictionary. Oxford University Press. Archived from the original on 2019-12-18.
A logo (abbreviation of logotype; from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol...
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1992, until April 3, 2020, when it was reinstated as a secondary logo. The three logos include the NASA insignia (also known as the "meatball"), the NASA...
oversaw the design of Jerry Dior's Major League Baseball logo a year prior, created the modern NBA logo inspired by the MLB's. It incorporates the silhouette...
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